Masami Sato

Masami Sato

Masami is the founder and CEO of B1G1 and is the guiding light behind almost every project in B1G1! She is one of the most humble and inspiring people you’ll ever meet.

Case Studies

GIVING BUSINESS: THE MARCH OF PENGWINE

Pengwine boutique winery distributes wine from its Chilean estate to Singapore and Southeast Asia. From the start, they have been dedicated to giving back through B1G1 projects. Pengwine’s giving is a prime example of how small giving, done with great love, can make a huge impact.

Case Studies

EMPLOYEE MATTERS: THE GIVING CYCLE

B1G1's purpose-driven business series features a different Business for Good to showcase their unique giving stories. We hope these stories inspire you with interesting, new and joyful ideas on how to integrate giving into your business.

Insights

150 MILLION SMILES AROUND THE WORLD

This week, we are celebrating B1G1’s 11th anniversary. It’s such a great feeling. We think of all the special people from amazing businesses who chose to be part of this giving movement along the way….What an incredible journey.

Insights

HOW B1G1 TRACKS YOUR GIVING IMPACTS

One of the special reasons to give through B1G1 (according to our members) is the tangible IMPACT you can help create with even a small amount of money. For example, you can give $3.50 to plant a tree in a rainforest and help protect Orangutans...

Insights

THE REASON BEHIND PROJECT STATUS CHANGES

As an initiative that focuses on helping businesses create a giving habit, a dilemma we experience can be when we have to discontinue or pause fundraising for some projects. This doesn’t happen a lot, but it does happen occasionally.