Friday evening on April 10, Reid Wiseman, Victor Glover, Christina Koch and Jeremy Hansen splashed down in the Pacific Ocean off the coast of San Diego.

The Artemis II mission was a great one. They’d been the farthest human beings from Earth ever in their beautifully named space craft, Integrity. We were actually watching it live. And we were moved by it too. Not only because it was simply an extraordinary human achievement, but also because of what those astronauts saw and said while they were out there, 252,756 miles from ‘home’.

What You See, When You See the Whole Thing

Jeremy Hansen, the Canadian astronaut on the crew, said simply: "Right away, you are humbled. The fact that four of us get to be out here just brings you to your knees."

And Victor Glover — the first Black astronaut to journey beyond low Earth orbit — spoke about Earth from that distance as a reminder of something important: our shared identity. All of us, on one small, glowing thing.

From the far side of the Moon, you can't separate the forests from the oceans. You can't distinguish the land from the communities living on it. You can't see the borders or the categories we use to organise our concern about the planet. You just see Earth. One living system. One home.

Earth Day Is Coming — But One Day Isn't Enough

This April 22nd, people will come together for Earth Day, taking action, raising awareness, making commitments.

It's a moment we value deeply.

But here's what we keep coming back to: Earth doesn't need one good day a year.

It needs every day, week, month and year that follows.

The challenge with Earth Month campaigns — even the most well-intentioned ones — is that they can create a "done" feeling. We hit a goal, we celebrate, and then April ends. The urgency fades. The action stops. And the planet, of course, keeps needing attention.

What if the most meaningful thing we could do this Earth Month wasn't a one-time action, but the beginning of something that keeps going?

Our planet is here for us every day. And so can our efforts to protect this precious space.

Introducing: the One Planet Bundle

When we looked at what the Artemis II crew saw from space — one whole Earth, all of it connected — we asked ourselves: what would it mean to give in a way that reflects that wholeness?

Not just trees. Not just one ecosystem. Not one cause, one campaign, one moment.

The One Planet Bundle is our answer to that question.

It's a monthly giving bundle, available now in your B1G1 account, that spreads your contribution across a range of projects working together to protect and uplift the whole living Earth.

When you support the One Planet Bundle, your giving flows across:

Each of these threads matters on its own. Together, they reflect the kind of care that actually sustains a living planet — the same whole, interconnected system the Artemis II crew looked back at from 250,000 miles away.

The bundle is designed to evolve. As the world changes, as new projects emerge, as we learn more about what creates lasting impact — the giving will grow with it.

Small. Recurring. Lasting.

Here's what makes this different from a once-off campaign.

When you set the One Planet Bundle as a monthly giving commitment in your B1G1 account, your contribution doesn't end in April. It keeps going in May. And June. And quietly, month after month, it becomes part of how your business exists in the world.

Starting from just $5 a month, you can spread your giving across five threads of the living Earth, supporting so many B1G1 projects.

It’s like paying rent to the planet or giving back to what gives us life simply and automatically every single month.

Want to know more? Watch this quick video explaining how to set it up.

Gratitude

Our ability to bring these new opportunities to businesses around the world is powered by businesses that have joined this important Mission over the years: to create a world that’s full of giving.

Those B1G1 Members have already created millions of impacts around the world. You've given clean water. You've planted trees. You've supported communities, protected wildlife, helped children go to school, and given people access to healthcare. You've done this through your everyday business moments, often quietly.

That matters more than we can express.

And now, more than ever, what you're building collectively — no matter how small each individual act might feel — has a greater influence than any single organisation or initiative could achieve alone.

The Artemis II crew came back changed. Humbled by what they saw. Moved by the smallness and the beauty of the one home we share.

We don't have to go to the Moon to feel that way. We just have to choose to care for it — not once, but always.

How to Join the One Planet Mission

You can log in to your B1G1 account and look for the One Planet Bundle. It's there already waiting for you. Set it as a monthly giving commitment, and you'll be part of something that doesn't end when April does.

If you have questions, your B1G1 partnership team is always here to help.

And if you're not yet a B1G1 Member and are interested, we’d love to welcome you and your company in the B1G1 Movement. There's no better month to begin.

With gratitude, and with the whole Earth in mind...

Masami and the B1G1 Team

Artificial Intelligence has become a part of everyday business life.

From drafting emails to analyzing customer data, from designing marketing campaigns to optimizing operations, AI is changing how organizations work. And for many of us it is now a part of how work gets done.

But alongside the excitement, there’s an important question coming up frequently now:

What does the rise of AI mean for our planet?

Recently, a B1G1 Member asked a thoughtful question:

“As businesses increasingly use AI, is there something we can do to respond to the energy impact it creates?”

It is a simple question, but it touches on something profound. Because today, the conversation around AI is not only about innovation and productivity. It is also about responsibility.

And businesses are uniquely positioned to shape how this story unfolds.

The Energy Behind AI

AI systems rely on enormous computational power. Training large models and running global data centers require significant electricity and cooling systems.

Recent research suggests:

• Data centers already consume around 1–2% of global electricity.
• Some projections estimate that by 2030, AI-related infrastructure could account for up to 4% of global electricity demand.
• A single large AI model training run can consume energy comparable to hundreds if not thousands of households’ annual electricity usage.
• Data centers also require substantial water for cooling, linking AI infrastructure directly to local environmental systems.

At the same time, AI adoption is accelerating rapidly.

Surveys across key B1G1 markets suggest that:

• Around 60–75% of businesses in the US and UK are already using AI tools regularly.
• In Australia, over half of SMEs report experimenting with or integrating AI into operations.
• Many organizations expect AI to become as common as email or cloud software within the next few years.

In other words, the expansion of AI is not something that will happen in the future.It is happening now.

And because businesses are the primary users of AI tools, the business community has a meaningful role to play in shaping the impact of this technological shift.

The Real Question: Offset or Responsibility?

In the past decade, many organizations have explored ways to offset environmental impact, particularly through carbon offset programs.

Early on, we explored this as well.

We created ‘B1G1 bundles’ designed to estimate the carbon emissions associated with typical office activities—things like energy usage from computers, office equipment, and everyday work environments. Businesses could contribute to projects such as reforestation or renewable energy to help balance their footprint.

But over time, we learned something important.

Calculating exact environmental offsets is extremely difficult.

Every business operates differently. Energy sources vary by country. Infrastructure and behavior vary widely. Even with the best intentions and data, offset calculations can never be perfectly accurate.

So instead of framing these contributions as ‘offsets’, we shifted our language toward something more honest and meaningful:

Contribution.

Rather than claiming to cancel out impact perfectly, businesses can contribute toward solutions that restore balance and strengthen ecosystems and communities.

And this perspective may be even more relevant in the age of AI.

Why Environmental Action Alone Is Not Enough

When we think about environmental solutions, the instinct is often to focus on activities like:

• Planting trees
• Protecting forests
• Supporting renewable energy projects

But these initiatives are only part of the bigger picture.

Environmental resilience is deeply connected to human resilience.

Communities experiencing extreme poverty often face the greatest environmental pressures. Without access to basic resources, healthcare, education or economic opportunity, it becomes very difficult for communities to protect their natural environment.

Forests disappear not only because of industry but often because families need land to survive.

Wildlife habitats disappear not only because of development but because communities lack alternatives.

In other words, environmental protection cannot exist in isolation from human development.

This is why meaningful impact requires a broader approach that includes:

• Education
• Clean water access
• Health services
• Sustainable livelihoods
• Waste reduction initiatives
• Biodiversity protection

All of these together strengthen the resilience of our planet.

The Opportunity for Businesses

Those of us who run businesses have a remarkable ability to influence the world. And that’s not only through what we produce, but through how we operate and what we choose to support.

Every day, businesses make thousands of decisions:

Serving clients
Hiring team members
Launching new products
Sending invoices
Shipping goods
Holding meetings

These everyday activities represent an enormous flow of economic energy across the world.

What if even a small part of that flow was consciously directed toward solving global challenges?

Not as ‘charity’, but.as a natural extension of doing business.

This is where the idea behind B1G1 becomes powerful.

By linking everyday business activities with giving, organizations transform ordinary actions into meaningful outcomes:

• Providing days of education for children
• Delivering clean water access
• Supporting reforestation and ecosystem restoration
• Empowering women through livelihood training
• Reducing waste and protecting wildlife habitats

And when thousands of businesses participate together, the results become extraordinary.

Today, businesses around the world have collectively created hundreds of millions of measurable impacts through B1G1. And they’ve done that simply by integrating giving into the rhythm of their daily operations.

AI Can Accelerate Good — But Only When We Choose

AI is not inherently good or bad.

It’s a tool.

Like any powerful tool, the impact depends entirely on how we humans choose to use it.

AI can certainly increase energy demand. But it can also help humanity solve some of its biggest challenges:

• Optimizing renewable energy systems
• Reducing food waste across supply chains
• Predicting climate patterns and disaster risks
• Improving healthcare diagnostics
• Accelerating scientific discovery
• Enabling smarter resource management

The real question is not whether AI will shape our future.

It obviously is doing that already.

Perhaps the real question is who shapes AI and with what intention.

If businesses adopt AI purely for efficiency and profit, we risk widening existing inequalities and environmental pressures.

But when businesses adopt AI with conscious leadership, it can become one of the most powerful tools humanity has ever had to improve life on Earth.

Here in B1G1 we like to think of it as ‘Fostering Humanity Flourishing’.

The Role of Business Leaders

Leadership has always been about making choices.

And today, every one of us has an opportunity to make a simple but powerful decision:

To link success with contribution.

Not someday.

Not when the business becomes bigger.

But now.

And that’s because, regardless of global uncertainty, tomorrow we will still:

Have conversationsServe clients
Send messages
Drink coffee
Commute to work
Exercise at the gym
Take our children to school
Open our laptops
And increasingly, use AI tools…..

These ordinary moments will continue.

But what if each of those moments could also create something good somewhere in the world?

What if the everyday rhythm of business could quietly uplift lives, protect ecosystems and strengthen communities?

This is not wishful thinking.

It is simply a conscious design choice.

A Moment of Possibility

The world today can feel uncertain.

Geopolitical tensions rise and fall. Aid programs change. Environmental challenges intensify. Technologies evolve faster than regulations.

Many of these forces feel beyond our control. But one thing remains within our reach:

The choices we make in our businesses.

Businesses are one of the most powerful organizing forces in human society. When commerce moves with intention, extraordinary things can happen.

And perhaps this moment when AI is reshaping our world is exactly the right time to reimagine how business can serve humanity.

Not by resisting technology. But by pairing technology with conscious contribution.

See What Your Business Could Do

If you’re curious about how your everyday business activities could translate into meaningful global impact, we’ve created a simple way to explore it.

You can try our Impact Visualizer to see how small actions within your business could create real change in the world.

Because sometimes, the most powerful shifts begin with a simple realization:

Small actions, repeated every day, can (and do) change our world.

She walks into the classroom, clutching a worn notebook. The desks are uneven, the walls bare, but her eyes are steady. For her, this day of schooling is more than a lesson. It is a doorway.

A doorway to choices her mother never had, to opportunities her grandmother could only imagine.

International Women’s Day is not just about celebration.

It is about these doorways.

The quiet, everyday acts that open up real progress for women across the world.

Because progress is not built in grand speeches, symbolic gestures, or even a single day of celebration. It is built in moments when a girl stays in school, when a woman learns a skill, when a mother receives safe healthcare, when a community trusts women to lead.

And when empowerment is built this way, consistently, it doesn’t stop at one life. It ripples outward.

The Ripple Effect of Everyday Impact

Picture a woman attending her first skills workshop. She leaves with more than knowledge. She leaves with confidence.

Or a mother holding her newborn after a safe birth, knowing both she and her child have a future.

Or a young entrepreneur starting a micro-enterprise, redefining what stability looks like for her and her  family.

Each of these actions may appear modest.

Yet in the life of one woman, they can change everything. And when multiplied across communities, they begin to reshape entire systems.

• Education expands options
• Income builds stability
• Health creates confidence
• Leadership strengthens communities.

This is why empowerment can never be reduced to a single day of awareness.

It is the quiet, consistent impact that transforms futures. The kind that does not demand headlines, but leaves legacies.

So, where do we start? More importantly, how do we make empowerment part of everyday life?

From Awareness to Embedded Action

Awareness is a starting point. But awareness alone does not change systems.

The real opportunity is to embed empowerment into everyday decisions.

For businesses, this means moving beyond intention and making impact part of the way they operate.

At B1G1, this philosophy is woven into daily activity.

The Women Empowerment Bundle reflects that approach by bringing together projects that support women across multiple dimensions:

• Business skills and vocational training for women
• Support for survivors of violence and human trafficking
• Feminine hygiene and health support for girls and women
• Tools and resources to grow women-led enterprises

When businesses activate this bundle, everyday transactions begin contributing to expanded opportunity. Not dramatically, but consistently. And consistency is what changes systems.

Build Together

Movements are not created by a single grand act. They are created by thousands of small ones.

• Businesses choosing to embed impact
• Teams choosing to align action with belief
• Customers choosing to be part of something greater.

Empowerment does not demand perfection. It asks for participation.

And when many small actions move in the same direction, momentum builds. Opportunity expands. Possibility multiplies. Over time, what once felt incremental becomes transformational.

International Women’s Day reminds us what is possible.

Every single day reminds us that we are building it. Together.

See the Ripple Effect in Action

Empowerment is only one expression of something deeper. This ripple of education, opportunity, care, and leadership extends far beyond any single moment or cause. Every action we take, no matter how small, can touch lives in ways we may never fully see.

You can explore the ripple of impact here: Impact Visualiser

It’s a simple way to witness how everyday choices and actions, repeated over time, can create meaningful change. Not just for women, but across communities, health, education, and the environment.

Because when we act with purpose, every small step matters, and possibility multiplies.

We’re delighted to share that B1G1 has been recognized as a Full Environmental Partner of 1% for the Planet.

This marks an important evolution in our partnership status and in how environmental sustainability itself is understood.

A Journey That Began Years Ago

B1G1 has been working with 1% for the Planet since 2020.

Previously, only projects categorized strictly as environmental, including reforestation, forest protection and ecosystem conservation, were eligible to count towards a company’s 1% pledge through B1G1.

Of course, those projects are critical. Protecting forests, restoring ecosystems and preserving biodiversity remain essential to our planet’s future.

But over the years, this important realization has deepened:

We cannot protect the planet without uplifting the people who live on it.

As you read on, you can also watch this recording of my recent conversation with Kate Williams from 1% for the Planet if you didn't catch it earlier.

Sustainability Is Not Just About Trees

Planting trees matters. Protecting forests matters.

But why does deforestation happen?

Often, it is not because communities don’t care about the environment. It is because:

• Farmers facing drought have no access to water.
• Families cannot make ends meet.
• Children lack access to education.
• Livelihood options are limited.
• Immediate survival outweighs long-term sustainability.

When income is unstable, land may be sold to loggers. When education is limited, environmental awareness remains low. When rural communities lack opportunity, migration increases and ecosystems are abandoned or degraded.

True environmental sustainability must address these root causes.

And that understanding is now reflected in the expanded framework of 1% for the Planet.

A Broader View of Environmental Impact

With this updated recognition:

B1G1 members can now allocate contributions to ANY B1G1 project and have those contributions eligible within their 1% for the Planet verification process.

This includes initiatives that support:

• Sustainable livelihoods
• Clean water and sanitation
• Environmental education
• Regenerative agriculture
• Waste recovery and recycling
• Biodiversity and wildlife protection

Environmental resilience and human resilience are interconnected.

Now, that reality is formally acknowledged.

What This Means for Businesses

For B1G1 Members:

You now have greater flexibility in how you contribute — while still aligning with your 1% commitment.

For 1% for the Planet Businesses:
You can work with B1G1 without being limited to a narrow project category. You gain access to 480+ carefully vetted projects that strengthen ecosystems and communities.

This removes friction — and expands possibility.

Real Examples of What This Looks Like

Here are just a few ways businesses can create environmental impact through B1G1:

Protecting Forests & Preventing Fires

• Supporting forest conservation
• Funding fire prevention efforts in Indonesian forests
• Protecting critical ecosystems from illegal logging
  

Turning Waste Into Resources

• Recovering ocean-bound plastic to build bricks for school building
• Rescuing leftover food to provide food and nutrition to people in need
• Helping educate and ampower youth to take care of their environment

Strengthening Rural Livelihoods

• Supporting beekeeping programs
• Funding fruit tree planting
• Providing regenerative agriculture tools and resources

When farmers earn stable income from diversified crops or beekeeping, they are far less likely to abandon or exploit their land.

Protecting Wildlife & Biodiversity

• Supporting endangered species protection
• Preventing poaching
• Restoring natural habitats and caring for injured animals

Environmental care becomes sustainable when it is economically viable for communities.

Beyond Compliance: An Ongoing Journey

Both B1G1 and 1% for the Planet share a philosophy:

Sustainability is not a one-off act. It is not a campaign. It is not a reactive effort.

It is a habit.

Allocating 1% of revenue builds consistency. Embedding micro-giving into business activity builds culture. Tracking measurable impacts builds meaning.

This enhanced partnership is not about doing one thing.

It’s about helping businesses move from intention → to integration → to leadership.

The Bigger Vision

At B1G1, our mission has always been to uplift lives through the Power of Small — where small, everyday actions add up to extraordinary global change.

With this expanded Environmental Partner status, we are excited to support businesses in creating impact that is:

• Measurable
• Integrated
• Meaningful
• Holistic

Because protecting the planet requires protecting the people who depend on it.

And when businesses succeed, the world should succeed with them.

If you are a 1% for the Planet business and would like to explore how B1G1 can support your giving journey, we would love to connect.

Together, we can build a future that works for everyone.

If you’ve ever run a business, you already know the drill: we set targets because we ‘have’ to.

Sales targets, profit targets, cash targets, referral targets… and all the rest.

And yet, for all the time we spend setting them, most traditional targets don’t actually work. They fall flat. They don’t inspire anyone - not our teams, not our customers, and if we are really honest, not even us most of the time.

But if a target doesn’t energise people, how on earth is it supposed to be achieved?

That question is exactly what drove me to write the very short book ‘Better Business Targets’ (which Paul Dunn describes as ‘brilliant’ on the dust cover, and you can download below for free as a gift from B1G1).

I wanted to create a simple, practical way to make targets not just clearer and much easier to achieve… but also much more meaningful. Something that helps you, helps your team, and also helps the wider world. And the good news is, it’s surprisingly easy.

The bottom line is that businesses do far better when their targets also do good. Not in a vague, fluffy ‘we’re good people’ way, but in a measurable, trackable, emotionally powerful way.

When your targets sit in what I call the ‘WHY sweet spot’ - where they’re good for your business, your team, customers, suppliers, contacts and the world - something magical happens. People lean in. They care more. They bring more energy, ideas, and goodwill than money could ever buy.

A SIMPLE EXAMPLE

To show how simple this can be, I use a case study in the book- a tale of two coffee shops that are next door to each other and look completely identical. Same coffee, same price, same friendly baristas.

But one shop uses traditional targets (‘make £1m profit’), and the other reframes that target into something bigger: ‘provide 1 million days of help for people in need.’ Not by charging customers more - but by linking every cup of coffee to something meaningful, like a day of clean water or a meal for a child. And by letting customers choose which impact is created through a quick QR scan while they wait for their coffee to be made.

Every time I’ve shared this example - over 3,000 times now - more than 99% of people say they would buy their coffee from the shop with the 1 million days of help ‘Global Impact Target’. Not because the coffee tastes better, but because it feels better. It creates a moment of joy. A sense of connection.

4 EASY STEPS

The heart of the book is a simple four-step framework:

STEP 1 - Start with your traditional target (eg £1m profit).

STEP 2 - Map it to a relatable non-financial equivalent (eg 1 million cups of coffee).

STEP 3 - Link that to a Global Impact (eg one day of help for every cup sold).

STEP 4 - Express it as a Global Impact Target (‘We aim to provide 1 million days of help to people in need around the world’).

And suddenly your targets inspire people, generate a real buzz and galvanise action.

Not only does this approach work for any business, of any size, with any budget. But B1G1 make it incredibly easy and affordable too.

And by aligning the needs of your business with the needs of the world in this way, you are also tapping in to the huge body of evidence that lead Sir Richard Branson to famously conclude that ‘doing good is good for business’.

You’ll create a business with impact and kindness baked in to its strategy, it’s culture, its brand story, its financials and its very core.

A business people want to buy from, work for and cheer on.

And a business that feels a whole lot better to lead.

If the idea of all of that excites you as much as it excites me, please accept my short book as a gift to help you make it happen.

IMPACTFUL is a blog series by B1G1 member Steve Pipe. You can connect and download Better Business Targets and all his other B1G1-related books as our gift, and see why we named him B1G1’s first Global Impact Envoy here.

As the world turns the page into a New Year, there’s a question I’m hearing more and more people ask. It’s this:

What kind of impact are we leaving behind?

At B1G1, we’re beginning this year with a bold but deeply human intention:

1,000,000,000 (yes that’s 1 Billion) Positive Impacts.

And we’re doing it in a B1G1 way.

Not through grand gestures. Not even through a handful of big players.

Instead, we’re doing it as we always have — through millions of everyday actions by businesses, teams, families and individuals all of whom choose to embed giving into what they already do.

This short video shares why this matters now, what 1 billion impacts really represents, and how every single business (yours included) can be part of something far greater than itself.

Why 1 Billion Impacts?

Because the challenges facing our world don’t need more noise. They need more participation. More of us doing simple things joyfully that have profound impacts day after day.

1 Billion impacts means….

• A child accessing education because a business said ‘when we have great meeting, a child in need gets access to game-changing education’
• A family receiving clean water because someone, somewhere said ‘every time a new client joins us, 5 people get access to pure, clean water’
• Beach clean ups being turned into Lego-type bricks to build schools far far quicker than anyone ever imagined possible — a community protected, restored, or uplifted through small, consistent acts.

And many, many more.

Here’s the very simple truth: when purpose becomes practice, scale becomes inevitable. And joy fills each one of us. Every day.

This Is an Invitation

This new target recognizes all our Members who have contributed to the 390 million positive impacts to date. It also invites every business of every size, type and industry to unlock this amazing potential.

So, if you’re part of B1G1 already, this is an invitation for you to inspire others by sharing this goal. You can learn more about how to effectively use the Business for Good symbol to express your commitment and inspire others right here.

And if you are new to B1G1 and you are:

• a business owner who believes business should be and actually can be a force for good
• a leader looking for a meaningful way to engage your team
• someone who wants their work, purchases or everyday actions to matter….

….this is your invitation to joyfully join the Movement where every impact counts and is counted together.

You can get started right here right now, or if you prefer to speak with us first, schedule a call from here.

This year isn’t about doing more. It’s about doing this together.

Here’s to a year where generosity becomes habit, where impact becomes even more visible and 1 Billion moments of good remind us what’s possible the moment we choose it.

Here’s to beginning 2026 with purpose, momentum and care and to reaching one Billion impacts. Together.

So looking forward to you playing a part in the year of 1 Billion Impacts.

— Masami

As we pause to reflect on 2025, one word keeps returning to us: gratitude.

Gratitude for you, our Members, for the countless moments this year where small, intentional actions quietly turned into something truly extraordinary. This has been a year where connection deepened, ideas travelled across borders and impact became increasingly visible, human-centric and uniting.

In the world where conflict, division and isolation seemed to loom, the space of unity, collaboration and shared giving spirit that the B1G1 Movement created mattered a lot. So many lives have been touched by the collective work of our Members, Partners and Worthy Causes.

At B1G1, we often talk about the Power of Small. The truth is, we simply cannot change the world alone. But together we can. And in 2025 we saw that power come alive again and again.

So let me take a moment to take you through some of the key highlights of 2025.

Recognizing Commitment: Champions of the Movement

This year also marked the advancement of the Impact Partner Program — a milestone that honours consistency, commitment, and long-term belief in creating a better world through business.

Today, we are proud to say that over 600 Members (and counting) are now recognized as Impact Partners — businesses that have chosen to make impact a habit, not a one-off act.

Each Impact Partner represents something powerful: trust in the long game and confidence that small steps, taken consistently, really do add up.

A Community That Shows Up for One Another

Throughout the year, we saw Members actively supporting one another — sharing ideas, opening doors, inviting teams and clients into their giving journeys and celebrating each other’s successes.

There are so many shared stories of how giving became a natural part of everyday business conversations:

• onboarding new team members sharing their commitment for positive impact,
• engaging clients through meaningful gestures,
• and using giving as a way to align values across organizations.

The growing use of our Engagement tools made this easier than ever, helping Members involve others in ways that are authentic, joyful and inclusive.

Coming Together in Bali (and Beyond)

One of the most memorable moments of the year was our Business for Good Conference in Bali. It wasn’t just an event — it was a gathering of hearts and minds. Business owners, leaders, partners, and friends came together not to compete, but to contribute.

The conversations were honest. The connections were genuine. And the shared intention was clear: business can — and should — be a force for good.Beyond Bali, regional events across different parts of the world created beautiful ripple effects. Members met each other in person, discovered unexpected collaborations, and formed friendships that went far beyond business cards and LinkedIn connections. These moments reminded us that impact is not just measured in numbers; it is also felt in belonging.

New Initiatives and Pathways for Growing Impact

In 2025, we also laid important foundations for the future:

• The introduction of Ambassador and Patrons initiatives, inviting deeper advocacy, leadership, and support for the movement.
• New and growing partnerships with networks that share our belief that doing good and doing well can go hand in hand.
• Continued improvements to our media kit and resources, making it easier for Members to tell their stories, track their impact, and share their ‘why with clarity and pride. (Haven’t seen these new resources and guides? Take a look here)

2025 saw a great increase in us seeing our Members’ posts on socials and seeing many Members integrate B1G1 messaging into their websites, events, team sessions and gifts for clients.

We also had the privilege of hosting International Women’s Day interviews, spotlighting inspiring Worthy Causes and the people behind them, as well as Conversations That Matter interviews featuring thoughtful global leaders who reminded us that leadership begins with care.

What We Created Together in 2025

While numbers never tell the whole story, they do offer a powerful glimpse into what’s possible when many people choose to act together. This year, Members helped create impact across a wonderfully diverse range of areas:

• 566,890 days of education provided
• 598,849 days of medical support
• 590,865 days of improved sanitation access
• 1,575,308 days of food provided
• 121,001 trees planted
• 3,956,911 m² of rainforest protected
• 121,314 days of shelter provided
• 6,179 micro-loans supporting livelihoods……

And so much more — all adding up to a Grand Total of 25,069,075 impact units created in 2025.

And they are not just large numbers. Each number represents real lives, real places, and real hope. Children displaced by war receiving warm clothes for winter protection in Ukraine, millions of people now receiving access to clean water, women being empowered to start their micro businesses so that they can fund their children’s education and uplift their communities.

Here’s one of the B1G1 Worthy Causes sharing thank-you messages from the children whose lives are touched by your generous contributions.

We hope you will take a moment during this holiday season to explore stories from real lives around the world.

Thank You….

To every Member who chose to give quietly or boldly, personally or through your business. A huge thank you.

Thank you for trusting us. Thank you for showing up. Thank you for believing that together, we can create a world full of small acts of kindness that truly matter.

As we look ahead, we do so with excitement. And that’s not because the work is finished, but because it is shared. And with you, we know that what lies ahead is not only possible; it is deeply meaningful.

With so much joy and appreciation,
Masami

There are places in the world where change begins quietly — not through grand statements or dramatic campaigns, but through consistent, meaningful action.

Ballina, a coastal town in Northern New South Wales, is one of those places.

It’s known for its ocean breezes and its community spirit.  It’s the kind of community where everyone knows someone, and where the ripple of a single decision travels far.

And in Ballina, one accounting firm has been creating a ripple effect that is now felt globally.

This is the story of Collins Hume and how purpose, done quietly and consistently over time, can inspire a movement.

A Decision Made 14 Years Ago

In August 2011, Collins-Hume made a decision that would eventually change not only their business, but also the way others around them saw what business can be.

They joined B1G1.

At that point, they were already generous supporters of their local community — sponsoring sports clubs, supporting neighborhood charities, and showing up when someone needed help. But with B1G1, their giving took on a new dimension:

It became global, everyday, and embedded.

Today, after 14 years, that decision has translated into more than 14 million impacts created. That’s an average of one million meaningful moments of help every single year.

And yet — if you walked into their office during those early years, you wouldn’t have known.

Because Collins Hume didn’t talk about it...

A Turning Point in Bali

In 2016, the team attended the very first B1G1 Global Conference in Bali.

And something shifted. During conversations with other members, they began to see that sharing their journey wasn’t about praise or public image — it was about leadership.

It was about giving other businesses permission to care and to do it with structure, intention and consistency.

By speaking openly about their commitment, they realized they could inspire others to join them in creating impact.

And from that moment on, something remarkable began to happen.

Impact Turned Into Influence

From that point forward, Collins Hume didn't just give — they became advocates, connectors and catalysts.

They started communicating what they believed in. They showcased the impact their business was creating. And they invited others to explore what meaningful giving could look like.

And the local community responded.

Awards began to follow (and follow repeatedly). The newspapers wrote about them. Their reputation elevated. And their business grew.

They became known not just as accountants but as leaders for good.

A Full-Circle Moment: Our Visit to Ballina

Earlier this year in September we had the privilege of visiting Collins Hume in person as part of the B1G1 Founders’ Visit Series.

They invited local business owners from across the region to a gathering and the room was full. People were curious, some skeptical and many were hopefully wondering: “Can a business like mine really make a difference?”

Then, they heard the Collins Hume story. They saw what consistency of intention and actions looks like. And they understood: "Yes — it is possible...."

....even in a small town. Even without huge resources. And even without perfect beginnings.

The event became an opening of something special. Perhaps more businesses will start creating positive impacts in the world because of the inspiration they experienced on that day.

And after the event, we even had the privilege of spending the entire afternoon with their team, listening to them and discussing ideas.

Together, we talked about the impact of their giving over the years. We also shared stories from the projects they had supported. The team had so many new ideas as well. And the emotion in the room was palpable.

Some told us the reason they joined the firm and loved working there was because of its B1G1-induced giving culture. Some experienced further realisation of the true extent of how their work had made a massive difference locally and globally on the lives of people.

We saw some tears in their eyes as these team members realised how every invoice. Every client. Every number they processed had created life-changing impacts. And those impacts are real and profound.

We shared smiles, laughter, ideas, thoughts and feelings. It was more than a meeting. It was a re-membering. A remembering of why work matters when purpose is embedded into every part of it.

Where They Are Now

Collins Hume is now one of B1G1’s Platinum Impact Partners (it’s the highest level of the Impact Partner status).

But what makes their journey so special is not the numbers even though the numbers are extraordinary.

What makes them remarkable is their intention.

Their leadership team — Peter Fowler, Chris Atkinson, Kelly Crethar and Jamie Doyle — are grounded, humble, deeply committed individuals who see giving not as marketing, compliance, or obligation, but as a responsibility, a privilege and a legacy.

Their culture has become a magnet. People want to work there. Clients want to partner with them.

And the community sees them as an example of what a modern business can (and perhaps should) look like.

A Simple Truth

Collins Hume is proof of something powerful. You don’t have to be a global corporation to create global impact. You simply have to decide to act.….consistently.

Accountants are known for recording history.

Collins Hume has chosen to create it.

At the beginning of this blogpost, we shared the video from our visit  — so you can feel what we experienced: the authenticity, the excitement, the legacy already unfolding.

We hope their story reminds us all of this truth:

When purpose and impact become practice, business becomes a force for good — not someday, but every single day.

Thank you for reading this story and being on this journey with us too.

There are events — and then there are moments in time.

Moments in time that remind us what’s possible when people come together with shared intention, heart, and belief.

The B1G1 Business for Good Conference 2025 in Bali was one of those moments. And while we already had high expectations for this event (based on our past conferences and how great they all were), this ‘Time to Rise’ Conference in Bali absolutely exceeded all our expectations.

For many, it wasn’t “just a conference.”

It felt like a homecoming — a place where business owners, team members, Worthy Causes, speakers and community leaders came together not just as attendees, but as co-creators of something much bigger.

Throughout the week, dozens of people shared something similar:

I didn’t know how much I needed this — until I walked into the room.

See what people said at the end of the conference here.

Why This Conference Felt So Different

This gathering wasn’t built around a stage and an audience — it was built on participation, contribution, and energy of people. In fact,

• every speaker was a Member of the B1G1 Movement, who is walking the talk as a giving leader
• all activities (they were extraordinary) were also led by Members and their team members and everyone was in the room all the time to engage in every action (which is so rare for conferences)
• even the photographers, facilitators, giving auction contributors, goodie-bag sponsor, welcome dinner sponsor and even technical support came from our community
• Worthy Cause leaders didn’t come to ‘pitch’ — they sat at tables among delegates, shared meals, learned together, bonded, and built friendships.

Instead of consuming content, we created meaning together.

And for those who want to experience what being part of this event was like or re-live the experience (because you were there), here’s the overview of the experience with all the special moments condensed into a single reel.

Key Highlights, Ideas and Takeaways

Although it’s hard to do so, let me try to describe some of the most profound moments experienced, the lessons embraced, the smiles shared and the connections created throughout the event.

Highlight 1: The Spirit of Giving Creates Belonging

From the giving auction to volunteering roles, beach clean-ups to breakout facilitation — it became clear:

The more every one of us contributed and shared,
the more deeply we all felt part of the Movement.

We saw generosity take many forms: time, talent, creativity, laughter, encouragement,  not just money.

Every delegate at this event was a giver.

Many Members contributed items of extraordinary value to the Giving Auction as well. It featured incredibly special artworks, high-value business programs and unique opportunities.

One evening alone generated nearly half a million impacts and support towards the B1G1 Movement. This one night will result in so many more lives being uplifted — joyfully as well..

Highlight 2: Businesses Thrive When Purpose Leads

Member-led keynote sessions explored:

• How AI can support meaning-driven innovation
• The power of brand storytelling and aligned marketing
• Building culture rooted in purpose and alignment, not pressure
• Leadership that amplifies humanity through courage, authenticity and habitual actions

It reminded us that business growth and global good are not separate paths — they strengthen each other.

And truly, we understood “Being Business for Good is Great for Business and for the World”.

Highlight 3: Impact is Not Numbers — It’s People

Hearing firsthand from our Worthy Cause leaders brought the real impact on-the-ground to life:

• Tanya Armstrong from Classroom of Hope showed how plastic waste is turning into schools, dreams and futures for children in Indonesia.
  
• Martin Wilcox from ChildAid shared the reality (and the resilience) of communities in and around Ukraine.
  
• Binita Adhikari from Antardrishti moved the entire room to tears with stories of courage, dignity, and freedom from Nepal.

And then — we physically experienced profound impact activities together:

• A beach clean-up at sunrise where more than 400kg of waste was collected by the delegates in just over one hour. We were blown away by how we ended up with a wait list of people who wanted to participate in this early morning labour at 5:45am!
• A field visit to the John Fawcett Foundation mobile eye clinic where business owners watched hundreds of villagers come out to the free eye-screening to receive free pairs of glasses and even have their sight restored with cataract surgery in a state-of-the-art mobile surgery van one person at a time.

These moments grounded us in the truth:

One uplifted life carries ripple effects for generations.

Highlight 4: The Power of Community Is More Important Than Ever

Many delegates shared that this conference felt like stepping into a new kind of leadership — one that is collaborative, inclusive and rooted in deep care.

Some mentioned that they stepped out of the experience as different human beings.

New friendships were formed.

Old friends reconnected.

Partnerships emerged.

Ideas were born.

And our renewed commitment ignited the aspiration and alignment of our Members:

We are here to rise together toward one billion impacts — as fast as we can.

A Community Moment We Will Never Forget

We laughed. We cried.

We learned. We created.

We connected — deeply.

And long after the closing ceremony, there was a quiet knowing that something had fundamentally shifted in us, and in what’s possible from here.

This may be perceived as the end of a great conference but we see it as the beginning of our next chapter as the global movement.

And if you were there, we hope these memories continue to remind you of the shared commitment we made. And if you missed it, we hope you make sure you will be there at the next possible opportunity.

Small acts — when done together — really can and do change the world.

Thank you to every single person who made this event real.

The speakers, facilitators, volunteers, Worthy Cause members, delegates, sponsors and the extraordinary B1G1 team who worked tirelessly behind the scenes.

We are deeply grateful and excited to drive the impact together, so much more than ever before.

Looking forward to seeing you at the next event!

With so much love and gratitude,
Masami, Paul and the entire B1G1 Team

P.S. Do let us know about your experience and takeaways by tagging us (@B1G1) on your LinkedIn post so we can react and respond to your posts as well!

And if you're interested to learn more about the B1G1 global movement, register to join a NOW YOU CAN session today!

Meet Yankho. Neglected by his parents and now living with his grandmother who struggles to provide basic care, Yankho often arrived at school withdrawn and alone. The reason? He wasn't eating at home—his family simply couldn't manage.

But since enrolling in Sparkle's program, everything changed. Now Yankho receives two nutritious meals every day—breakfast and lunch. In the safety of Sparkle's caring environment, he's slowly opening up, connecting with friends, and building confidence.

When asked about his dream, this young boy's eyes lit up: he wants to become a nurse. With continued support, love, and care at Sparkle, Yankho's future is being rewritten—one meal, one friendship, one dream at a time.

Stories like Yankho's are unfolding across 17 villages around Zomba, Malawi sparked into being by The Sparkle Foundation. And your business can write the next chapter for children waiting for their own breakthrough moment.

Born from One Spark, Growing into a Flame

In 2012, Sarah Brook experienced something transformative, and The Sparkle Foundation was born.

Sparkle Foundation’s journey started with education, helping children in Zomba access learning opportunities and dream of brighter futures. But soon, the team discovered that many students were too hungry to stay awake in class. That simple but powerful realization led to the creation of a feeding program, ensuring that no child learns on an empty stomach.

Then came another turning point. The team faced the heartbreaking loss of children to preventable diseases — and so Sparkle’s medical program was born. Today, their clinic provides free healthcare and medication to those who need it most, serving as the only facility of its kind in the area.

From education and nutrition to healthcare and community outreach, Sparkle Foundation developed a holistic model of care — one that now supports 500 children daily and continues to empower families across rural Malawi.

Over the years, Sparkle’s work has grown in both scope and depth. The organization has opened a second site for an additional 100 children, launched a Sparkle Farm to improve food security and create employment, and expanded its outreach to more villages.

Each initiative builds toward a shared goal: creating sustainable, locally driven change that allows communities to thrive independently. With each milestone, the impact multiplies — and the light of hope grows brighter.

Two Beautiful Ways to Transform Lives

Today, Sparkle Foundation’s life-changing work is being amplified through B1G1, connecting their projects with businesses around the world that want to make a meaningful difference through everyday actions.

Bringing Healing Home: Healthcare for Remote Communities

The “Nurses on Bikes” program reaches remote mountainous areas where access is most limited. Using bicycles or motorbikes equipped for rough terrain, nurses deliver care directly in villages, reducing transport costs, saving time, and easing pressure on central hospitals.

The project is simple yet powerful, using low-cost transport to overcome barriers of distance and poverty. Sparkle Clinic has already transformed health outcomes, and this extension will bring life-saving care to even the most isolated families.

Illuminating Possibility: Solar Power for Families

In Malawi more than 80% of families live in darkness once the sun sets. This project brings affordable solar panels to homes without electricity, lighting up lives and unlocking opportunity. With women already trained to install the systems, your support provides clean energy so children can study after dark, families can work safely, and entire villages can move from darkness to light.

Beyond energy access, this initiative reduces deforestation, supports education, and empowers women as leaders in clean technology. Together, we can turn the glow of a single solar light into the spark of lasting change across Malawi’s villages.

The Ripple Effect in Action

Right now in Zomba, a child is learning at Sparkle's center, building confidence for decades to come. Tonight, they'll return to a solar-lit home where they can practice reading. If they feel unwell tomorrow, Sparkle's mobile health team will come to their village.

Every element supports the others. Every contribution amplifies the rest. When you support The Sparkle Foundation, you're helping build an interconnected web of support that lifts entire communities.

Your Opportunity to Shape Tomorrow

Seventeen villages are already experiencing transformation. Thousands of lives are different because someone chose to care. Your business holds tremendous power—not just to succeed, but to spread that success like sunlight, warming and illuminating lives beyond your immediate reach.

Whether you choose to bring healing or light, you're sending a message that reverberates through communities: "You matter. Your dreams matter. Your future matters."

You’ve probably experienced it.

You go to an event and much bigger things than you imagined happen.

The World Chambers Congress 2025 in Melbourne recently was one such event. It was much more than a gathering of 1200 business leaders from 110 countries. It became a living example of how large-scale events can create lasting positive change.

Through its partnership with B1G1: Business for Good, the Congress turned participation into meaningful impact. Every delegate, every speaker and every organizer became part of a ripple effect reaching hundreds of communities around the world.

Turning Participation into Real Impact

Together, the Congress community contributed to carefully chosen B1G1 Global Projects, creating tangible results that continue to grow long after the event itself ended. Here’s what happened:

• 1,100 trees were planted across the world — helping to restore ecosystems, capture carbon, and build long-term climate resilience for communities. Every delegate who joined the Congress effectively planted a tree, offsetting a portion of the emissions generated by event activities.
• And additionally, 246 extra trees were planted based on delegates’ personal choices via the Congress App.
• 225 plastic blocks contributed through the Plastic Blocks for Schools Project in Indonesia — turning plastic waste rescued from beaches, landfills, and oceans into durable eco-bricks used to quickly and efficiently rebuild schools in disaster-affected regions
• 138 days of emergency assistance provided to farmers in Australia, helping rural families recover from droughts, bush fires, and floods.

We are deeply grateful to every speaker, delegate, and organizing team member who helped make this possible — proving that when we come together, even a conference can become a force for good.

Turning Action into Long-term Global Impact

Over the next 20 years, those 1,100 trees planted through the Congress partnership are projected to offset more than twice the total estimated CO₂ emissions generated by the ICC teams’ travel to Melbourne — even under conservative growth and survival rate assumptions.

This shows the potential of coupling purposeful collaboration with environmental impact. When major events integrate sustainability and impact into their planning, they create measurable benefits beyond the event itself — and inspire others to do the same.

From Plastic to Purpose, from Farms to Forests

Each impact tells a story:

• Plastic waste rescued and reborn as school walls for children in Indonesia.
• Farmers in Australia supported to rebuild livelihoods after natural disasters.
• Native forests revived and protected, restoring balance to nature.

Together, these actions reflect the Congress’s shared commitment to sustainable and inclusive prosperity worldwide.

We hope this example encourages other Chambers and Companies to turn their everyday activities and moments of connection into opportunities for positive social and environmental change.

Leadership and Purpose in Conversation

To explore the deeper meaning behind this collaboration, (and also to be surprised) watch the recorded dialogue between John W.H. Denton AO, Secretary General of the ICC, and Masami Sato, Founder of B1G1.

In their conversation, they discuss the power of service-oriented leadership and how aligning business and purpose can change the world.

“Real leadership is about serving others.”
— John W.H. Denton AO

This reflection captured the spirit of the Congress — showing how small, consistent actions, when multiplied through collective intent, can lead to lasting global change.

A New Standard for Global Events

Through this collaboration, the World Chambers Congress set a powerful precedent for how international events can effortlessly and easily integrate impact, sustainability, and purpose — ensuring that every interaction counts toward a brighter future for all.

The B1G1 Movement continues to grow, with more than 385 million giving impacts created through partnerships with businesses around the world — each one a testament to what’s possible when we align business with doing good.

Learn more about B1G1 and how to make your next event a force for good: b1g1.com

Over the years, one of the things that people have said to me most often is ‘if only there was a way of using B1G1 to help people in my community/area/town/country.’

Well, the good news is that there is. And better still:

… it is proven to work - because I am now in the second year of using it to help almost 500 schoolchildren in my community

… you can use it anywhere in the world – since all you need is a school of any size

… it will take you less than 15 minutes to set up - because I have used my experience to create a really simple two-page step-by-step system containing everything you and the school need

… it’s a great way for your business to stand out by doing something unique with and for your community

… and it’s also a great way to improve your team’s morale and motivation

You can download the entire system, along with dozens of other practical templates for making the most of B1G1, from this page.

And you can see the children using it in Figure 1.

THE ‘HOW' IS REALLY EASY

… and it’s all explained in this 6-minute video (which I recorded for you to share with the school you want to help)

STEP 1 – Choose a school

It is entirely up to you which school you do this with. For example, you might choose:

• a school you have some personal or family connection with – perhaps because family members are former or current pupils or teachers (we choose ours because all three of our children used to go there)
• a school you admire
• a school you think needs a helping hand
• a school that has a lot of your current or potential customers amongst its parent base (for example, if you are an accountant you might choose the leading Independent school in your area because a lot of their parent base might need your tax and accounting services)
• or any other kind of school you want to support

You might also choose to offer it to more than one school.

Best of all, if you invite your team members to choose a school each – so that they can make a difference somewhere that matters to them – you will also be doing wonders for team morale and motivation.

STEP 2 – Run the system

The rest of the system works like this:

1. As a B1G1 member you use your B1G1 account to create and pre-fund a single B1G1 Enhanced Engagement Tool with, say, $50 of Impact Tokens (There is nothing magical about $50, and you can flex that number up or down to whatever level is right for you).

2.  You then give the school a link to the Engagement Tool– so that the children can choose from the 4 projects on the Engagement screen via a cheerometer /show of hands in assembly each week, which makes it a lot of fun for them

3. And to keep it fresh, I suggest that you change one of the projects every week – so there is always something new for the children to choose

All the detailed guidance you need to do all of this – including the ready-to-use email in Figure 3 that you can send to the school to introduce the idea to them – is included in the system.

THE TEACHERS WILL LOVE IT… AND SO WILL YOU

My chosen school has been using their B1G1 Engagement in school for just over a year, and they love it so much that the Head has invited me to talk to the whole school about it twice.

On both occasions I have seen the teachers and children light up with incredible energy, love, joy and hope… especially hope… when they realise that they really can make a difference.

And in a world full of so much negativity and fear, that sort of realisation and hope is exactly what they need to grow into better global citizens.

So, you really will be helping children in your community to live happier and better lives.

And you really will be putting a huge smile on your own face too.

IMPACTFUL is a blog series by B1G1 member Steve Pipe. You can connect and download the free step-by-step system here, and see why we named him B1G1’s first Global Impact Envoy here.

At B1G1, we talk frequently about the Power of Small — how every simple act of giving ripples out to create extraordinary impact.

But we’ve also learned something important along the way: with so many wonderful projects available, sometimes choosing can feel overwhelming.

We also noticed another challenge.

Lower-cost projects naturally attracted more giving while equally vital higher-cost projects — like conservation efforts or specialized education programs — often received less support. And because project costs and availability shift over time, it wasn’t always easy for businesses to keep their giving consistent. Project activities are also like business activities, cost and nature of activities can change as they evolve as well.

Yet the goals of many of the project activities around the world are often aligned: clean water, quality education, improved nutrition, restored forests, empowered families, protected rights….

That’s why we created Global Projects several years ago. And now, they’re getting even better to make your giving experience with B1G1 even more powerful.

Why Global Projects Are SO Powerful

Global Projects group together initiatives with the same purpose across the world and distribute contributions fairly among them.

It’s a great approach that produces beneficial outcomes. It’s:

• Simple – Just one choice, but many projects supported.
• Sustainable – Contributions continue even when individual projects complete or rotate off the platform.
• Stable – Costs are set at a fair global level, ensuring consistent long-term giving.
• Fair – Projects that require higher-cost resources in some locations are no longer disadvantaged.

With Global Projects, your giving becomes more sustainable, effective, and joyful. Global projects let you focus on the impact, not the logistics.

Expanding the Global Project Family

Two years ago, we began with six foundational Global Projects that many B1G1 Members  already love:

🌍 Give Access to Clean Water in the World
🌱 Plant a Tree in the World
📚 Give Access to Education in the World
❤️ Provide Health Care in the World
🍽️ Give a Meal in the World
🏠 Give Shelter in the World

Today, we’re thrilled to share that we’ve expanded the Global Project family with five brand-new Global Projects, opening up even more opportunities for us all to create lasting change:

1. Empower Income Generation in the World

💵 US $1.5 = Provide a day of income support
Here you help individuals break the cycle of poverty through training, stipends, and entrepreneurial support — from equipping women with business skills to mentoring young innovators. Your giving becomes seed capital for self-reliant futures.

2. Support Animal Health and Wellbeing in the World

🐾 US $2.5 = Provide an animal consultation or treatment
When you choose this Global Project, you bring care to animals in need through emergency surgeries, vaccination drives, and essential supplies for shelters — creating a global ripple of compassion for creatures great and small.

3. Protect Rainforests in the World

🌳 US $0.05 = Protect one square meter of rainforest
This new Global Project lets you defend the lungs of our planet by preserving biodiversity, combating deforestation, and supporting community-led conservation. Your giving fuels a coordinated global movement to safeguard irreplaceable ecosystems.

4. Protect Human Rights in the World

🕊️ US $0.6 = Provide a day of human rights support
Here you become a shield for the vulnerable. Support shelters, legal aid, trauma therapy, and advocacy — ensuring survivors of exploitation and children with special needs reclaim safety, dignity, and hope.

5. Bring Joy to Lives in the World

✨ US $0.2 = Provide a day of life enhancement support
This one is really cool and brilliantly named. Here you go beyond survival to nurture dignity, belonging, and happiness — from adaptive tools for people with disabilities to community activities for the elderly. Your giving restores joy to lives that need it most.

[ Find all the Global Projects here]

Now They’re on the Map — with an Improved Visual Experience

Previously, contributions to Global Projects didn’t appear on the Impact Map, since ‘global’ isn’t a single location. That sometimes made giving feel less visible.

We’ve now solved this. When you give to Global Projects, your impact appears as radiant lines stretching to multiple regions, showing how your contribution is touching lives all around the world.

It’s a more visual, inspiring way to see your giving in action.

Why Using Global Projects is So Important for Regular Giving

We’ve always encouraged Members to use Global Projects for recurring giving — such as monthly contributions, product-linked giving, or any ongoing integration. This ensures stability and sustainability in your impact.

Of course, individual projects remain just as important — they’re perfect for ad-hoc giving or when you want a personal connection to a specific initiative. But by making Global Projects the foundation of your giving, you create long-term consistency while still leaving room for your specific and meaningful one-off choices.

We hope that this expansion of our Global Projects lets you experience even more JOY with the simplicity and greater variety and specificness of our overall diverse project mix.

💡Want to introduce your favourite charity to B1G1? Share with them the B1G1 Giving’s program criteria right here so they will consider applying for the program. The program is totally FREE of charge to the qualifying approved organizations and we take nothing off the contributions all Members from around the world make (of course, less direct bank charge costs that banks take away - if any financial institutions or companies want to sponsor this, we are very happy to hear from them too!!)

Together, we really can bring more JOY to the world.

A Thank You ……….. to YOU

This journey is only possible because of all of our amazing B1G1 Members.

Your commitment to giving is what inspires us to keep evolving and innovating.

With these five new Global Projects, we hope your giving feels even simpler, more joyful, and more powerful.

Together, we’re ensuring that every contribution you make creates not only impact but also stability, fairness, and sustainability across the world.

Thank YOU for being at the heart of this Movement.

Interested in joining the Movement? Get in touch right here.

In a world where music has the power to heal, inspire, and unite, one organization stands as a beacon of hope for those who might otherwise never experience the profound joy of making music. Music for All, a UK-based charity with an unwavering mission, believes that music should truly be "for all" – regardless of age, ability, or financial circumstances.

The Power of Music Without Barriers

For 28 years, Music for All has been steadfast in their belief that everyone deserves access to the mental health and wellbeing benefits that come from making music. Their work spans the entire UK, reaching across England, Northern Ireland, Wales, and Scotland. Over the past five years alone, they've awarded over £300,000 in cash grants, donated hundreds of instruments, and provided free 'Learn to Play' experiences for thousands of people.

Real Stories, Real Impact

Take the story of Chapman Shum, a 14-year-old piano enthusiast who was already learning but needed that extra push to truly flourish. Through Music for All's support, he received an award that enabled him to purchase a brand new keyboard. Two years later, he's thriving and making a name for himself in the musical community.

When they donate six instruments to a school, those instruments become the gateway for thirty children each week, year after year, to discover the transformative power of music. For students struggling academically, excelling at the violin or piano can become a source of achievement and self-worth. Music becomes a bridge to connection, helping to reduce isolation as young people join bands, orchestras, and musical communities where friendships flourish.

The Invitation to Make a Difference

Music for All's story is ultimately an invitation to be part of something transformative. As they eloquently put it,

Every penny can go towards one lesson or a lifetime of learning.

This isn't hyperbole – it's the reality of how strategic, compassionate giving can multiply into life-changing impact.

The organization operates with remarkable efficiency, running four to five award rounds per year with multiple categories, ensuring that "everybody can win." Their commitment to funding every worthy application they can is evident in their approach: they're determined to say yes wherever possible.

Supporting Music for All Through B1G1

Music for All partners with B1G1 to make it easier for businesses and individuals to support their mission. B1G1 Members can choose from four impactful projects:

1. Give a Musical Instrument to Disadvantaged Children
Provide instruments that open doors to musical discovery and lifelong learning.

2. Provide Music Lessons to Disadvantaged Children
Fund professional instruction that nurtures talent and builds confidence.

3. Support Musical Education for Primary School Children
Enable schools to offer music programs that might otherwise be cut due to budget constraints.

4. Help More People Experience the Joy of Music
Support the broader mission of making music accessible to all ages and abilities.

A Future Where Music Truly Is for All

Music for All carries with them the dreams of the 62,000 people they couldn't fund last year. These aren't failures – they're motivation. They represent the magnitude of the opportunity ahead and the scope of what's possible when we believe that music truly should be for everyone.

Every keyboard purchased for a budding pianist, every violin donated to a struggling student, every grant that enables a community group to start a choir – these are investments in human potential that pay dividends for generations. The question isn't whether we can afford to support this mission – it's whether we can afford not to.

When you think of technology, the first images that come to mind are often streams of code, algorithms, agents and systems.

But at Codestone, a digital transformation firm of nearly 300 people across eight countries, it’s a different picture and a very different story.

Codestone’s story begins — and ends — with people.

The company has built an enviable reputation for bringing powerful, transformative tools to enterprise customers worldwide.

Yet, as Chief Executive Darryl Sackett explains, their true foundation isn’t just in technology.

We’re a Business for Good. We’re a business with purpose. And our partnership with B1G1 is fundamental to what we do. It’s a very strong cultural thread.

When you visit the Codestone offices in London (as we did just recently) you see that cultural thread everywhere.

Culture Matters More Than Ever

Cherin Elliott, Codestone’s People and Culture Director, describes how B1G1 is embedded into the very fabric of their team.

Every time someone is recognized or rewarded, it sparks a giving moment. When new client initiatives are launched or renewals come through, those milestones too are marked with tangible global impacts. Even the small, everyday wins—those seemingly simple achievements—are seen as opportunities to ripple good into the world.

As Cherin puts it, “You can make the smallest of impacts and bring a smile to someone’s face.”

It’s this seamless integration — linking moments of business success with impacts around the globe — that fuels Codestone’s underlying (and growing) culture of purpose.

And the team really feels it. As one team member expressed, “The most inspiring part of having B1G1 integrated into the culture is that it’s not about money; it’s about outcomes.”

We saw clearly too how the team feels great about being able to choose impacts that matter to them personally and then see those impacts become real — making a measurable difference in high-impact projects around the globe.

Others spoke about how the B1G1 Movement’s ‘Power of Small’ focus is reshaping the way they view their work.

A contract renewal, a report delivered on time, even data correctly entered into a system — these small acts now take on new meaning when they’re connected to life-changing impacts in the world.

But what’s even more evident in our close encounter with Codestone’s leadership team is the genuine intent of WHY they choose to integrate something like this into their everyday business.

Darryl Sackett noted that, “Although the gap in equity across the world feels big, it’s something we can close quickly. When we come together, we’re simply more powerful.”

Human Powered Tech - Much More Than Codes

As you’d expect, Codestone’s leadership knows technology is the enabler. But what makes their story stand out is how they never lose sight of what truly matters — staying human, connecting, supporting, and even celebrating together.

As Mark Ames, Codestone’s Chief Operating Officer, put it: “The reason I go to work in the morning is to improve lives and change lives.”

And that’s exactly what Codestone is doing.

They transform the outcome of their clients by bringing better systems and processes while making contributions to uplift the global population.

As you’ll see in the video, not only are they writing code and building great systems, they are rewriting history and building a lasting legacy.

And we hope you will choose to join the Movement of businesses making a real difference.

Because together, we really can transform our world.

If you’re interested in becoming a Business for Good, complete this Giving Plan request. We’ll send you a personalized plan to help get you started.