When Kerr Office Group, a UK furniture and workplace design business submitted a procurement bid for a three-year contract with Sovereign Housing, responsible for more than 80,000 social housing properties, it didn’t win on price. It didn’t win on range. It won, as the business owner described it, “on the basis of the storytelling we submitted around our partnership with B1G1 and how it triggers buying bricks for schools, days of access to clean water.”

That impact record scored higher in the procurement evaluation than a standard charitable donation ever could have. Because, as he put it plainly, “a faceless donation” is not a story. A living record of giving, tied to the everyday activities of a business is.

Why a donated amount no longer sets a business apart

The "we proudly support X charity" line has become so common it barely registers. A logo on a website and an annual bank transfer are facts. They don't give anyone a story they can hold or share.

The Gallup State of the Global Workplace report puts this in sharper relief: most people in any given organisation are going through the motions rather than genuinely connected to what their business stands for. A philanthropy line in a footer doesn't close that gap, and it doesn't move a procurement evaluator who's seen the same claim from every other business on the shortlist.

What separates the businesses pulling ahead is that their giving is tracked, specific, and visible. It becomes an asset that grows over time, one that can be shared, and one that stands up to scrutiny.

What makes a giving story worth believing?

Reporting giving and tracking giving are two different things. Reporting means summing up what went out at year's end: a total, a figure, a line in a report. It tells you how much it moved. It doesn't tell you what it created, where it went, or what's happening right now.

Tracked giving is recorded in real time, tied to specific verified projects, mapped to the UN Sustainable Development Goals, and visible on the business's website as a count that moves whenever the business does. There's nothing to summarise at year's end - the story has already been telling itself the whole way through.

That second approach creates something the first cannot: a giving story that a client, a team member, or a procurement evaluator can actually engage with. It answers the implicit question every stakeholder is asking: “Can I see it?”

Philip Patterson, an award-winning financial planner in Sydney, built his giving record into his company’s public identity alongside his professional credentials — days of clean water provided, days of education funded, impact mapped across all 17 SDGs. His giving goal sits alongside his business goals on his website. When clients look, they see a practice that has chosen to measure more than revenue, and the measurement is specific and growing.

This also matters from a risk perspective. In Australia, businesses have collectively faced over $44 million in fines for purpose claims they couldn’t substantiate. Regulators asked for evidence and found only language. Businesses with a tracked giving record -  real projects, verified outcomes, a running total don’t have that problem. The record is the answer.

How does corporate giving actually help a business win clients?

Alex Kerr's business wasn't the only one that gave — in competitive procurement, some form of giving has become expected. What set the bid apart was specificity: bricks for schools when a sale is made, days of clean water when a contract is signed. Procurement evaluators had something they could point to, score, and cite.

That specificity carries real weight. ESG and social responsibility criteria can account for up to 20% of the overall score in enterprise procurement processes, and a giving record with named projects, verified outcomes, and a clear link to how the business operates gives evaluators exactly what they need. The more specific the record, the more citable it becomes.

Which is why the question clients and procurement teams are increasingly asking isn't "do you give?" — it's "can you show us what happens when we work with you?" A business with a specific, growing record of impact tied to its everyday work answers that question without needing to make a case for itself.

What this looks like across five different businesses

Kerr Office Group, UK furniture and workplace design business won a three-year, multi-million-pound contract with one of the UK’s largest social housing groups on the strength of the impact story they submitted. Bricks for schools. Days of clean water. A giving record that gave the evaluators a narrative, not just a number.

Block, a London design company, added a “Global Impact” tab to its main website navigation — not in the footer, not buried in the about page, but in the header, next to contact. Behind it: a real-time count of 17,000 impacts across four SDGs, giving stories showing shelter and classrooms, projects chosen to match the company’s values. Any visitor understands immediately that this is a business for whom giving is part of the offer.

Philip Patterson at Intrepid Wealth in Sydney built his giving record into his practice’s public identity alongside his professional credentials. Days of clean water, days of education, impact tracked across all 17 SDGs, visible to any client who looked. The practice wins awards for its work. The B1G1 membership is part of the same picture: a business that has decided to measure more than margin.

Tom Cronin’s events and coaching business runs on what he calls a “Game B” model, one where the motivation to grow commercially is directly tied to what that growth creates elsewhere. More than 5.7 million impacts logged. Every product sold, a course, a retreat, a keynote, adds to a running total visible on the site. He has said that his motivation to scale his business has become inseparable from his desire to scale the impact. Growth and giving are not separate goals. They are the same one.

Sobel Roads, a UK accounting firm, ends every client meeting with a question: what impact would you like to create together? The client chooses a project from a list, and the giving happens as a direct result of that meeting. Their global goal - one million days of help around the world is set and visible. The act of choosing the impact is itself part of the client relationship, making giving something the client participates in rather than simply hears about.

Five businesses. Five industries. Five geographies. And in each case, giving has become part of what makes them the company their clients mention when asked for a recommendation.

How B1G1 makes this possible

Every one of these businesses is a member of B1G1 — the global community behind the Business for Good movement, where over 3,000 businesses have chosen to make giving a natural part of how they operate.

What makes B1G1 different from a traditional giving program is the mechanism: giving is triggered by the ordinary activities of the business itself. A new client signs on, and a tree gets planted. A project completes, and six children get access to bicycles. A team member is onboarded, and a blind person gets to read. There is no separate donation process, no fundraising appeal, no annual commitment. The giving happens because the business is doing what it already does.

Each impact is tracked, verified, and displayed in real time. Projects on the platform go through an 18-week verification process with an independent board, and the rejection rate sits between 70% and 90% per quarter. When a member points to their giving record, every figure has been independently confirmed. The dashboard maps each impact to specific SDGs, giving businesses the kind of reportable data that clients, procurement teams, and stakeholders can actually use.

Members share their impact through a live widget on their website, gratitude certificates sent to clients at project milestones, and impact reports generated directly from the dashboard. The infrastructure is in place. What a business brings is the identity.

Learn more about how giving triggers work, or use the Impact Visualizer to explore what your business’s giving could look like at scale.

The gap between standing for something and being able to show it

A purpose statement says something about a business’s values. A giving record shows them. Most businesses live in the gap between those two things  and that gap is where the genuine brand differentiation opportunity sits.

Tom Cronin described the shift in a sentence: “What we do says who we are.” That is not a marketing line. It is a structural claim: the business has built its giving into its operations so thoroughly that the two are no longer separable. Bigger business means more impact. Growth and purpose have become the same thing.

That is the purpose-led brand strategy that actually differentiates, not a commitment made in a document, but a practice woven into the daily rhythm of the business. Clients can see it. Team members can feel it. And when the question comes, in a proposal, in a hiring conversation, in a procurement evaluation, the answer is already there, already counted, already visible.

The businesses in the B1G1: Business for Good community aren’t waiting until they’re big enough to give back. Giving is simply part of how they operate, every day, in the normal course of running their business. That is what makes them worth belonging to and worth choosing.

What would your impact story look like?

Every sale you make. Every email you send. Every meeting you hold. Each one is a moment that could quietly change something real for someone, somewhere in the world.

Thousands of businesses have already found their story. In under a minute, you can find yours.

Frequently Asked Questions

What is corporate philanthropy brand differentiation?

Corporate philanthropy brand differentiation is the practice of making a business’s giving visible, specific, and woven into its everyday operations so that the giving becomes part of the brand identity rather than a separate statement. Businesses that do this well don’t just announce that they give; they can show a growing, trackable record of what their giving has created, tied to real projects and outcomes that clients and stakeholders can engage with.

Does corporate giving actually help win clients and contracts?

For a growing number of businesses, yes particularly in B2B relationships and enterprise procurement. ESG and social responsibility criteria can account for up to 20% of the overall score in some procurement evaluations. A tracked, verified giving record gives a business something specific to include in bids and proposals, rather than a general claim of social responsibility. The difference between a business that says it gives and one that can show exactly what its giving has created is meaningful to evaluators who are scoring on evidence.

How do B1G1 members connect their giving to their brand?

B1G1 members connect their giving to their brand through several practical channels: a live impact widget on their website showing a real-time total of impacts created, gratitude certificates shared with clients at project milestones, impact reports generated directly from the dashboard, and giving triggers embedded in client-facing processes. Some members let clients choose the cause at the end of a meeting. Others feature their SDG alignment in proposals. The platform provides the infrastructure and verified data; the member decides how the story reaches the people who matter.

Is B1G1 suitable for an established business, or is it designed for smaller companies?

B1G1 is used by businesses across a wide range of sizes and sectors - from individual practitioners to multi-country operations with large client portfolios. Because giving triggers scale with the business’s activity, a company generating more revenue naturally creates more impact. The brand differentiation outcomes, a live impact record, SDG alignment, client-facing giving stories, are particularly well-suited to established businesses with active client relationships and a stake in how they’re perceived in their market and in procurement processes.

How is giving through B1G1 different from donating to a charity?

The key difference is integration and traceability. A donation to a charity is a transaction:  money moves, and the business receives a receipt. Giving through B1G1 is woven into the business’s operations: every sale, every meeting, every milestone can trigger a specific impact, automatically, in real time. Every impact is tracked and linked to a verified project, mapped to the UN Sustainable Development Goals, and visible on the member’s dashboard. The business doesn’t just give,  it builds a living record that grows alongside everything it does.

There are businesses that give and businesses that have made giving part of who they are. The distance between those two things is not measured in the size of the donation — it is measured in whether the giving is visible, specific, and growing alongside the business every day.

The members of the Business for Good community have crossed that distance. Their giving isn’t a programme they run. It is simply how they operate — and when clients, candidates, and procurement teams look closely, what they find is a business that has already answered the question most companies are still trying to work out how to answer.If you’d like to see what corporate philanthropy could look like built into your business, the Impact Visualizer is a good place to start or explore what joining the community looks like at B1G1.

There's a moment some managers describe in almost the same words, no matter the industry or the country. Someone on the team glances up from their desk and says: did you see how many families got clean water because of last month's work?

That simple, seemingly unremarkable moment is doing something to your retention that a pay review simply cannot. Companies with giving built into how they operate see up to 31% lower employee turnover and staff who stay 75% longer than industry averages. According to Cone Communications research, 81% of employees are already choosing where to work based on whether a company stands for something real. The question worth sitting with is not whether a giving program shapes retention. It's why so many businesses are still looking for the answer in a salary spreadsheet.

Why salary alone isn't holding your best people anymore

Compensation matters. Nobody sits down to negotiate a role and ignores the number. But across most industries, salary has quietly become a floor — something that needs to be met rather than a reason someone chooses to stay for five years. When your best people are deciding whether they're in the right place, the question they're actually wrestling with is rarely about money. It's closer to: does what I do here feel like it adds up to something?

That's a harder question to answer with a pay rise. Many businesses struggling most with retention are paying at or above market. Their people just can't articulate what they're working towards. No one leaves a company that paid them fairly and stood for something real. They leave when the work feels hollow, when nothing they do seems to reach beyond the transaction, when they spend more time at their job than anywhere else in their life and still can't point to what it contributed to.

The companies holding their best people in 2026 have found a way to make daily work feel connected to something that genuinely matters — and their people have noticed.

Does a giving program really reduce employee turnover?

Yes, and consistently enough across industries that it's worth treating as a serious input into how you think about retention, rather than a goodwill gesture.

Research across purpose-led organisations shows turnover rates around 31% lower than industry averages at companies where giving is woven into everyday operations. When those employees are asked what shapes their decision to stay, they reach for culture and shared values long before they mention salary or title. The mechanism behind this isn't complicated. When someone can see that the invoice they sent this morning helped a child somewhere get a day of school, the morning feels different. The work carries a weight it didn't carry before.

And consider what 75% longer average tenure means in practice. Every role you don't have to fill saves somewhere between 50 and 200 percent of that person's annual salary in recruiting, onboarding, and the lost institutional knowledge that walks out the door with them. Set against those numbers, a giving program built into how the business already operates looks less like a line item and more like one of the smarter investments a growing business can make in the people it actually wants to keep.

Explore how B1G1 members build giving into everyday business at /how-it-works.

What actually makes an employee decide to stay?

The honest answer, backed by a growing body of research, is rarely what ends up in a retention strategy.

According to Cone Communications, 81% of employees weigh a company's social commitments when deciding where to work and that figure rises among people under 40, who now form the largest share of most workforces. But the number itself is less interesting than what sits behind it: employees want to feel like what they're part of is genuinely good. They want to finish a week and have a sense that the hours they gave added up to something beyond a deliverable and a timesheet.

When giving is embedded into how a business operates, automatically triggered by the ordinary things the team is already doing, something changes in the culture. Employees aren't told the company cares about something. They see it, week by week, tied to the specific things they've done together. That directness, that visible thread between daily effort and real-world change, is what turns purpose from a word in a vision statement into something a person actually feels at their desk on a Tuesday morning.

The businesses that understand this tend to find that retention improves without it being the primary thing they set out to fix. They built giving into how their work happens, and their people quietly stopped looking elsewhere.

What kind of giving actually changes how people feel at work

Some giving registers dimly inside a company. A charitable donation acknowledged in a newsletter, a percentage of profit mentioned in the annual report. That giving can be genuine and still invisible to the people whose relationship with their work it might have shaped.

The giving that changes retention tends to feel different from the inside. It's specific: employees can see which project their work contributed to, which community received it, what it made possible. It's visible: they can follow it in real time, tied to the milestones and client work and ordinary rhythms of their week. And it reaches everyone — the person in operations, the new hire on their third week, the long-serving team member who has seen enough company announcements to be sceptical of most of them.

When those qualities are present, the conversation inside a company quietly shifts. People talk about the impact without being prompted. They mention it when someone outside asks why they've stayed so long. They feel, without needing to be told, that the ordinary work of their team adds up to something that wouldn't otherwise happen in the world. That feeling is durable in a way that a salary increase simply isn't.

See the range of real-world projects B1G1 members contribute to at /impacts.

What it looks like when giving is working for your team

A Harvard Business Review analysis of purpose-driven workplaces found that employees who feel their work has genuine meaning show 1.4 times more engagement than those who don't. That gap rarely surfaces in exit interviews — it shows up earlier and quieter, in how people talk about their work to friends outside the office, in whether they refer good people from their network, in whether they work through difficulty rather than use it as the final reason to leave.

The businesses where this shows up most clearly tend to share a few things in common. The giving is part of the team's shared experience, something everyone participates in and can speak to. Impact gets communicated regularly and concretely, connected to specific work rather than bundled into a figure shared once a year. And the people on the team can tell their own version of the story, because of the project we wrapped last week, this happened in the world. The connection between their effort and the outcome is direct enough to hold.

That specificity is what makes the difference — the difference between being told your company cares and being able to show someone what that looks like.

How B1G1 makes giving part of how your business already works

Over 3,500 businesses across the globe are part of the B1G1 community, and most of them would struggle to point to a moment they "launched" their giving. They didn't, in the traditional sense. They chose to make giving a natural part of how their business already operates, and it simply began.

When a member sends an invoice, a giving trigger fires. When a project closes, another does. A new client comes on board, and somewhere in the world a child gets a day of school. A proposal goes out, and a family moves closer to clean water. Nobody on the team has to remember to do this or ask for a budget. It happens because the business decided, quietly and once, that this is how things work here.

The impact is visible in real time — project by project, community by community, mapped against the SDGs the business has chosen to align with. For employees, that means they can see, in the course of an ordinary week, what the ordinary work of their team has actually contributed. The giving becomes part of the shared story of what the company is — and that story, told from the inside by the people living it, is one of the most durable things a business can build.

B1G1 members are also part of something larger: a community working collectively toward 1 Billion Impacts, a goal that no single business could reach alone but that 3,500 of them are building toward together. That sense of belonging — of being part of a movement rather than operating in isolation — is felt inside the companies as much as it is felt in the communities being reached.

Learn more about how the giving model works here.

What would your impact story look like?

Every sale you make. Every email you send. Every meeting you hold. Each one is a moment that could quietly change something real for someone, somewhere in the world.

Thousands of businesses have already found their story. In under a minute, you can find yours.

Frequently Asked Questions

How does a giving program help with employee retention?

When giving is built into how a business operates — triggered automatically by the ordinary things a team already does — employees develop a daily, visible connection between their work and something real happening in the world. Research shows this reduces turnover by up to 31% and extends average tenure by as much as 75%. The effect doesn't come from being told the company cares. It comes from being able to see it, week by week, tied to the work your team is actually doing together.

What kind of employee retention giving program works best?

The giving that most reliably shifts how employees feel about staying is embedded into everyday business activities rather than managed as a separate programme with its own budget and calendar. It's specific — employees can see which project their work contributed to and what it achieved. It reaches the whole team, not just a committee. And it happens consistently, so the impact accumulates and becomes part of how people understand where they work. A one-off donation, however generous, rarely changes how someone feels about their desk on a Monday morning.

Does corporate philanthropy really affect employee retention, or is it mainly an external signal?

It affects retention considerably — and the employees most shaped by it are often those you'd least expect. Cone Communications research found that 81% of people factor social commitments into where they choose to work, and that extends well beyond recruitment decisions. Employees at companies with embedded giving programs score higher on engagement, refer more people from their networks, and leave at significantly lower rates. The giving that has the greatest internal effect tends to be quiet and consistent rather than publicly announced.

Do you need a large budget to make giving part of your business?

Budget matters less than most businesses assume when they first consider this. What shapes the retention outcome is whether the giving is consistent, visible, and connected to the work the team is already doing — not the scale of each individual contribution. Many B1G1 members begin with contributions of a few cents per transaction and build from there as their business grows. The culture comes from the habit and the visibility, long before the cumulative numbers become significant.

There's something most business owners recognise when they sit with it: the people who've stayed the longest aren't usually there because of the money. They're there because somewhere along the way the work meant something — and staying felt like the only natural thing to do.

Building giving into how a business operates creates the conditions for that feeling, reliably and in a way that every person on the team can see and share.

If you'd like to see what that could look like for your business — what your team's everyday work might contribute to — the B1G1 Impact Visualizer is a good place to start.

B1G1 is a global community of over 3,500 businesses globally that have chosen to make giving a natural part of how they operate, woven into the ordinary rhythms of doing business. When a member sends an invoice, closes a project, or onboards a new client, a small contribution goes to a vetted cause somewhere in the world: a child gets a day of education, a family gets clean water, a farmer gets the tools to build something sustainable. That's the Business for Good movement. And if you've arrived here wondering whether B1G1 is what it claims to be, the two credentials on this page — Certified B Corp and Full Environmental Partner of 1% for the Planet — are worth understanding properly.

What Certified B Corp Status Actually Means

B Corp certification is not something a company awards itself. It's issued by B Lab, an independent nonprofit organisation that assesses businesses against a rigorous standard called the B Impact Assessment — a comprehensive evaluation spanning five areas: governance, workers, community, environment, and customers.

To become certified, a business must score at least 80 out of 200 on that assessment. Every claim is verified by an independent assessor. And certification doesn't last indefinitely — recertification is required every three years, which means the standard is something a company has to keep meeting, not something it can earn once and quietly move on from.

Around 8,000 businesses worldwide currently hold B Corp certification, according to B Lab. That's a small number relative to the hundreds of millions of companies operating globally, which is precisely what gives the designation its meaning. The companies in that group have been examined closely and found to operate at the standard they claim. The ones that don't make the cut — or stop making it — lose the certification.

The B Corp movement is built around a demanding idea: that business can be used as a genuine force for good in the world, and that the bar for what "good" looks like should be high, measurable, and verified by someone other than the company itself. It's not enough to have good values. The way a business is governed, how it treats its people, what it does with its environmental footprint — all of it has to hold up to scrutiny.

Why B1G1 Is a Certified B Corp — and What It Signals

B1G1 has been a Certified B Corp since its early years and the alignment isn't incidental. Both B1G1 and the B Corp movement are asking the same underlying question: what does it actually look like when a business holds itself accountable to something beyond profit?

For B1G1, certification means an independent body has examined how the organisation operates, not just the impacts it helps create for others, but how it governs itself, how it treats its own team, and how transparent it is with the world and found it to be operating at the standard it claims. That's a meaningful distinction in a space where many organisations present credentials that don't hold up to close inspection.

B Lab describes B Corps as businesses that aspire to use "the power of markets to solve social and environmental problems." That language sits close to B1G1's founding premise: that when thousands of businesses give as a natural part of how they operate, the cumulative result is something no single organisation could achieve on its own. The B Corp certification is external confirmation that B1G1 is living that vision.

For businesses in the B1G1 community who are pursuing their own B Corp certification, giving activity tracked through B1G1 can contribute to the B Impact Assessment, particularly in the community and environmental categories, where measurable, documented impact carries real weight. B1G1's real-time dashboard gives members the data they need to demonstrate that impact clearly.

What Is 1% for the Planet?

1% for the Planet is a global movement of businesses, individuals, and nonprofits committed to directing at least 1% of annual revenue to environmental causes. It was founded in 2002 by Yvon Chouinard of Patagonia and Craig Mathews, built on the belief that the natural world is the foundation that all business ultimately depends on, and that a minimum contribution to its health is simply the right thing to do.

Member businesses choose from a network of approved environmental nonprofit partners, direct their 1% accordingly, and have those contributions independently verified each year. The commitment is consistent and recurring practice, embedded into how a business measures its own responsibility.

Over two decades, the 1% for the Planet network has channelled hundreds of millions of dollars toward environmental organisations worldwide. The businesses that join are not doing so for optics. The verification process is real, the contributions are tracked, and the standard for what counts is maintained carefully.

B1G1's Journey to Full Environmental Partner Status

B1G1 began working with 1% for the Planet in 2020. In the years that followed, the two organisations found themselves asking increasingly similar questions, and in 2026, that collaboration reached a meaningful milestone: B1G1 was recognised as a Full Environmental Partner of 1% for the Planet.

What that means practically: contributions made through B1G1 can now count toward a business's 1% for the Planet commitment. And the scope of what qualifies has expanded significantly.

Previously, only contributions to projects categorised as strictly environmental — reforestation, ecosystem conservation, biodiversity protection — were eligible. That was a reasonable starting point. But through five years of collaboration, a deeper understanding emerged.

Deforestation often happens because communities facing economic pressure have no viable alternative. Land is abandoned or degraded when farmers lack access to stable income. When immediate survival is uncertain, long-term stewardship of the land becomes very difficult to sustain. Environmental resilience and human resilience are not separate challenges — they're the same challenge at different points in the same chain.

That understanding is now reflected in 1% for the Planet's expanded framework, and in B1G1's Full Environmental Partner status. B1G1 members can now allocate contributions to any of B1G1's 450+ carefully vetted projects and have those contributions count within the 1% for the Planet verification process. That includes projects supporting clean water access, sustainable livelihoods, regenerative agriculture, environmental education, and wildlife protection, alongside the reforestation and conservation work that has always been central to 1% for the Planet's mission.

The giving is still intentional, still fully tracked, and still meaningful. The scope has expanded to match how environmental sustainability actually works.

What Both Credentials Mean for Businesses Joining B1G1

For a business discovering B1G1 for the first time, these two certifications answer a specific and reasonable question: is this community what it says it is?

The B Corp certification says yes, an independent body has examined B1G1 against high, verified standards and found it to operate with integrity. The 1% for the Planet partnership says the same thing in a different register: B1G1 has been recognised, through years of demonstrated work, as a channel through which giving can be verified and trusted.

Together, they establish something that matters more than any single credential: that B1G1 is accountable. Not just to its own community, but to external organisations with their own rigorous standards — organisations that have no incentive to hand out recognition lightly.

For businesses that are already 1% for the Planet members, giving through B1G1 simplifies the process considerably. You gain access to 480+ vetted projects, a real-time dashboard showing exactly where contributions are going, and the flexibility to give across causes that reflect your values — all within your verified 1% commitment. Explore the full project list at b1g1.com/b1g1-projects.

For businesses pursuing B Corp certification, B1G1 membership provides documented, trackable giving that can strengthen the B Impact Assessment — particularly in the community and environment dimensions where evidence of real-world impact matters.

And for businesses that are simply beginning to think about what responsible giving looks like, both credentials offer orientation: this is what it looks like when a giving community has done the work, and kept doing it.

The Impact Visualizer is a good place to see what giving could look like for your own business, and b1g1.com/how-it-works explains the mechanics in more detail.

There's a shift happening in B2B sales that most growing businesses haven't fully prepared for. Enterprise procurement teams are increasingly evaluating their suppliers not just on price and capability, but on whether the business genuinely contributes to the world beyond its own revenue.

For mid-market companies encountering ESG supplier requirements for the first time, this can feel like an unexpected question to be asked. But the businesses that already have a real answer — one they can show, not just describe — are finding it changes things at the table. Often significantly.

How ESG supplier requirements are reshaping enterprise procurement for mid-market businesses

ESG factors now account for up to 20% of a supplier's overall score in enterprise RFP evaluations, according to research by BDO and Rank Tracker. That figure has been climbing as larger organisations face their own sustainability reporting obligations — and increasingly need the businesses in their supply chain to reflect them.

The environmental and governance pillars have, for many companies, become easier to address. Energy policies, paper reduction, compliance documentation — these have established templates. The social pillar is where most mid-market businesses find themselves underprepared. The question being asked — what does your business actually contribute to the world? — requires something real behind it. A policy statement to that effect doesn't move a procurement score. Specific, ongoing, traceable impact does.

This isn't a gap that exists because businesses don't care. Most owners already have a strong instinct that their work should mean something beyond the transaction. The gap is structural: without a giving practice that's built into how the business operates day to day, there's no story to tell — and no evidence to share — when the question is asked.

What are enterprise buyers actually looking for in a supplier's social impact response?

The short answer is specificity and credibility. A values statement that says "we are committed to our community" reads, to most procurement officers, as exactly what it is: a placeholder.

Research from Deloitte found that 75% of consumers now factor a company's social impact into their purchasing decisions. Enterprise procurement professionals are people too, and the expectation of specificity from consumer choices is bleeding steadily into how B2B supplier evaluations are structured. The businesses that bring a concrete answer to the social pillar of an ESG evaluation — here is what we contributed last quarter, here are the projects we supported, here is how that maps to the UN Sustainable Development Goals — are finding that answer carries real weight, particularly when their competitors offer generic commitments in its place.

There is also something that happens beyond the RFP moment. When a potential enterprise client asks how your business contributes to the wider good, the answer isn't just for the form. It signals what kind of partner you'll be. Whether your values are a framing exercise or something your business actually lives. That signal, in a competitive pitch, matters more than most sales directors expect. See how B1G1 members share their impact

Can a giving program genuinely change the outcome of an enterprise pitch?

Yes — but only if the giving is real, ongoing, and something you can demonstrate rather than describe.

The businesses that report the clearest impact here aren't necessarily the largest or the most formally structured. They tend to be purpose-led companies of various sizes that found a way to make giving a natural part of how they operate. A financial planning firm whose every client onboarding triggers a contribution to a microfinance project. A marketing agency that connects completed campaigns to clean water access in communities that need it. A recruitment business that generates a week of education for every placement it makes.

When these businesses are asked about their social responsibility in a procurement context, they don't reach for a policy document. They pull up a current impact report — specific to their business, traceable to real-world outcomes, mapped to recognised global frameworks. That kind of evidence lands differently in a procurement conversation than a commitment statement. It answers the question the evaluator actually needs to answer in their scoring.

How do mid-market businesses meet enterprise ESG procurement requirements without a sustainability team?

This is the practical question most businesses are actually asking, and it's worth being direct: it doesn't require a dedicated sustainability team, an external ESG consultant, or a complex programme to manage. What it requires is a giving practice that runs consistently as part of how the business already works, and a clear, accessible way to report on it.

Three elements make a difference here. The first is consistency. Giving that only happens when someone asks about it won't carry the same weight as giving that happens automatically and continuously — as a reflection of how the business operates every day, not as a response to an evaluation.

The second is framework alignment. Being able to map your business's contributions to the UN Sustainable Development Goals gives enterprise procurement teams something they can include in their own sustainability reporting. SDG-aligned impact data — SDG 4 Quality Education, SDG 6 Clean Water, SDG 8 Decent Work and Economic Growth — speaks directly to the language these evaluations use. It transforms a general commitment to doing good into something recognisable within established global frameworks.

The third is reportability. A giving identity only becomes a business credential when it can be demonstrated in the moment — a current impact report, specific and up to date, rather than an approximation or a spreadsheet. The ability to pull that report at any point in a client conversation, or attach it to a procurement response, is often what separates a compelling answer from an adequate one. Explore how the giving mechanism works

How B1G1 members approach enterprise ESG conversations

The businesses that tend to handle enterprise ESG supplier requirements most confidently share something worth noting: most of them didn't build their giving practice as a procurement strategy. They built it because they genuinely wanted their business to contribute something beyond the transaction. The client credential came alongside that — not as the goal, but as a natural outcome of having a real giving identity.

B1G1 is the community behind the Business for Good movement — a global membership of over 3,500 businesses across 60+ countries that have chosen to make giving a natural part of how they operate every day. Across industries and company sizes, members include consultants, accountants, recruiters, financial planners, and technology businesses, all of them operating in markets where enterprise clients are increasingly asking the social impact question. Learn how giving is built in through automation

Because every contribution is connected to verified giving projects and mapped to UN Sustainable Development Goals in real time, members have access to impact reports that are SDG-aligned, project-specific, and always current. That's not a workaround or a reporting approximation — it's a genuine account of what a business has contributed to the world, expressed in the language that enterprise procurement evaluations use when scoring the social pillar.

B1G1 is not an ESG certification body or a compliance platform. It is a movement, and the giving identity that comes with membership happens to produce exactly the kind of evidence-based social impact story that ESG supplier requirements are designed to surface.

How the Business for Good community makes this possible

The giving that B1G1 members report in enterprise pitches doesn't come from a separate CSR programme or an annual charitable budget. It comes from how their business already operates. Giving triggers — connected to everyday business activities like invoices sent, subscriptions renewed, or milestones reached — automatically direct contributions to one of 450+ verified projects around the world. Clean water access. Primary education. Maternal healthcare. Reforestation. Microfinance for women starting businesses. Each project is traceable, each contribution is recorded, and the whole picture is available through a real-time member dashboard with SDG mapping built in.

For a growing business preparing for enterprise procurement, this means arriving with something tangible: a living impact record that directly addresses the social pillar of an ESG supplier evaluation. For the team behind the business, it means something broader — the quiet, genuine knowledge that the work they do every day is connected to something real, somewhere in the world.

A study by Deloitte and PwC found that 78% of consumers are more likely to purchase from purpose-led companies. The same instinct is now showing up in how enterprise buyers choose their suppliers. The businesses that have built giving into their identity — not as a policy, but as a practice — are finding that instinct works in their favour.

When you're ready to see what your giving practice could look like, and what it would say on your next impact report, joining the B1G1 community is the place to start.

The businesses finding their way into enterprise supplier relationships through this kind of work aren't launching formal sustainability initiatives or hiring consultants to write their ESG response. They're doing something quieter: choosing to make giving part of how they work, so that when the question is asked — and it will be asked — they have a real answer ready. And alongside 3,500 businesses doing the same thing, in 60+ countries, that real answer is part of something considerably larger than any one business pitching alone.

Frequently Asked Questions

What are ESG supplier requirements for mid-market businesses?

ESG supplier requirements are criteria that enterprise procurement teams use to evaluate whether their suppliers meet acceptable standards across environmental, social, and governance dimensions. For mid-market businesses, the social pillar is typically the least-prepared area — it looks for evidence that the company contributes meaningfully to communities or causes, ideally aligned with recognised frameworks like the UN Sustainable Development Goals. According to research by BDO and Rank Tracker, ESG factors now account for up to 20% of a supplier's overall enterprise RFP score.

How can a giving program help meet enterprise ESG procurement criteria?

A giving program that is built into everyday business operations generates the kind of specific, ongoing social impact data that ESG procurement evaluations look for. The key elements are consistency (giving that happens regularly, not only when asked), project traceability (what causes and communities the giving supports), and framework alignment (mapping contributions to the UN SDGs or similar recognised standards). A current impact report that shows all three gives procurement officers something concrete to include in their supplier scoring.

Does a business need formal ESG certification to win enterprise clients?

Not necessarily. Many enterprise procurement processes value specific, credible impact evidence over formal certification, particularly for suppliers in the $1M–$50M revenue range. A giving practice that is genuinely embedded in operations — and that can be demonstrated through an up-to-date impact report — often carries more weight in the social pillar than a certification document, especially when it maps to globally recognised frameworks.

What is B1G1 and how does it relate to ESG supplier requirements?

B1G1 is the community behind the Business for Good movement — a global membership where businesses build giving into their everyday operations, so that ordinary business activities generate real-world contributions to communities around the world. B1G1 is not an ESG certification body or compliance platform. But because member contributions are tracked in real time and mapped to UN Sustainable Development Goals, members have access to a current, project-specific impact report that directly addresses what enterprise ESG supplier evaluations ask for in the social pillar.

How do I prepare an impact report for an enterprise client pitch?

B1G1 members access their impact reports through their member dashboard, which shows real-time giving data, project breakdowns, and SDG alignment — ready to share at any point in a client conversation or attach to a procurement response. For businesses exploring what a structured giving practice could look like, the Impact Visualiser shows what a business of your size could contribute, and what that impact would look like reported. Getting that picture ready before your next enterprise pitch is a good place to begin.

There's a pattern that shows up consistently in the data on business performance: companies that have built giving into how they operate — as a genuine part of their identity, woven into the rhythm of how they work — tend to outgrow their peers by a significant margin. Purpose-driven business growth, as it turns out, isn't a soft concept. Research from McKinsey and Jump Associates found that purpose-led companies grow 2.3 times faster than companies that haven't made that shift. The question worth sitting with isn't whether this is true. It's why — and what it means for a business like yours.

What does "purpose-driven business growth" actually mean in practice?

Purpose-driven business growth happens when a company's sense of meaning — what it stands for, who it serves beyond its immediate clients — becomes a visible, lived part of how it operates, rather than a statement on a wall or a line in a values document. The data suggests this is what separates companies that grow steadily from those that grow fast.

According to Harvard Business Review, purpose-led companies generate 58% more revenue growth and achieve 63% higher return on invested capital than their less purpose-oriented peers. These aren't marginal differences. They're the kind of numbers that, in most business conversations, would be attributed to a product advantage or a market shift. The mechanism behind them is subtler: purpose changes how clients choose you, how employees commit to you, and how your brand carries across referrals and reputation.

When a business has a clear answer to "what does working with us contribute to the world?", something shifts in the quality of every relationship it holds. Clients stay longer. Team members refer others. The business gets talked about differently. That cumulative effect is what shows up in revenue numbers over time.

Why purpose-led companies outperform on revenue

Purpose is often discussed in the language of altruism — which can make it feel like a cost centre dressed up as philosophy. The research doesn't support that framing. What purpose-led companies share is an identity that genuinely resonates: with clients, with employees, and with the broader market. That resonance is what produces the financial outcomes, not the giving itself in isolation.

Consider what happens in a client relationship when your business has a clear impact story. A 2025 Deloitte survey found that 75% of consumers factor social impact into their purchasing decisions, and 78% are more likely to choose a company they perceive as purpose-led (Deloitte/PwC). For established businesses with long sales cycles and high-value contracts, this is often the difference between being chosen and being shortlisted. Clients who believe in what a company stands for tend not to shop on price in the same way. They renew more readily. They refer more genuinely.

The same logic applies internally. When a team shares a sense of purpose — when there's something their work contributes to beyond the deliverable — tenure increases and recruitment becomes easier. Companies with giving programs report 31% lower staff turnover and employees who stay 75% longer on average (Double the Donation). In a market where replacing a mid-level team member can cost the equivalent of six to nine months of salary, that's one of the clearest ROI conversations in business.

Giving, in other words, earns its place at the strategy table entirely on its own terms.

Does giving actually improve return on invested capital?

Yes — the evidence is clear and consistent. Harvard Business Review's research found that purpose-led companies achieve 63% higher return on invested capital than their counterparts. That number reflects something straightforward: businesses operating with a clear purpose tend to attract better capital, better talent, and better clients — and those advantages compound.

The mechanism isn't mysterious. When employees believe in what they're contributing to, they work with more focus and stay longer, which reduces the overhead of constant hiring and onboarding. When clients feel connected to what a company represents, they consolidate their spending with that company rather than spreading it across alternatives. When a brand carries a genuine story, it earns media attention and referrals that competitors spend marketing budgets to replicate.

None of this requires a large philanthropic budget or a dedicated CSR team. The businesses generating these outcomes have typically found a way to make giving a natural part of how they already operate — something that happens in the background, triggered by the work they're already doing. That's what the B1G1 community of over 3,500 businesses across 60+ countries has built into their daily operations. When a member invoices a client or completes a project, something happens on the other side of the world: a child gets a day of education, a family receives access to clean water for a week. The giving isn't a separate initiative. It's simply how business works.

What changes inside a business when giving becomes part of daily operations

The most visible change is usually external — clients noticing, team members sharing impact stories, the business being talked about in a different register. But the internal shift tends to be more durable.

When a team knows that the work they do generates real-world impact — not conceptually, but specifically and measurably — the relationship between effort and meaning changes. The project they're completing isn't just a deliverable. It contributed to something. The invoice they sent isn't just revenue. It triggered something on the other side of the world. This is a subtle shift in daily experience, but it accumulates into culture. And culture is what holds a team together when other things get hard.

Purpose-led businesses also tend to win in procurement conversations that would previously have been decided on price alone. ESG criteria now account for up to 20% of enterprise RFP scores at major procurement organisations (Rank Tracker/BDO). For a growing business pitching enterprise clients, having a clear, documented giving identity is increasingly the difference between making the shortlist and not. The Impact Visualizer gives you a concrete picture of what your giving could look like at your revenue level — which is exactly the kind of specificity enterprise procurement teams are now asking for.

How does business giving connect to the B1G1: Business for Good movement?

The companies achieving the strongest purpose-driven growth figures aren't typically running large philanthropic campaigns or announcing giving milestones in press releases. They've embedded giving into the rhythm of their business — quietly, consistently, and without disruption to how they already operate.

This is what the B1G1: Business for Good movement is built around. Over 3,000 businesses have chosen to make giving a natural part of every transaction, every project, every client relationship. The collective impact of that community — across 450+ projects aligned to the UN Sustainable Development Goals — is what gives individual businesses the credibility and story to draw on when clients, candidates, or partners ask what they stand for.

Through B1G1's automation layer, giving is triggered by the business activities a company already runs — a new client signing, a project milestone, a completed proposal. Each one can map to a specific real-world impact, tracked in real time, reportable to clients and stakeholders, and connected to a global network of businesses doing the same.

The growth data points to this kind of embedded, identity-level giving as the driver of performance. The businesses growing 2.3x faster aren't doing something extra. They've made purpose part of what they already do.

How B1G1 makes this possible for your business

The B1G1 community is made up of businesses that have decided giving shouldn't be a separate conversation from business. Across 60+ countries, more than 3,500 members are working toward the collective goal of 1 Billion Impacts — each one contributing through the ordinary rhythms of their work, not through a separate programme.

The mechanism is simple. When a B1G1 member does something their business already does — sends a proposal, completes a deliverable, marks a new client as won — a giving contribution is triggered automatically. It maps to one of 450+ giving projects around the world, each aligned to the UN Sustainable Development Goals, each with real-time tracking so members can see the specific impact their work has generated. You can explore how it works in detail on the how it works page.

Members don't have to run once-off campaigns. The giving is simply there, woven into how they operate, visible to their team, their clients, and anyone who asks. It becomes part of the business story — the kind of story that shows up in procurement conversations, retention data, and client relationships in ways that matter financially.

If you're curious what that could look like at your revenue level, the Impact Visualizer is a good place to start.

Frequently Asked Questions

What is purpose-driven business growth and why does it produce better financial results?

Purpose-driven business growth refers to the performance advantage companies gain when their identity — what they stand for and contribute beyond their immediate transactions — is genuinely embedded in how they operate. The financial results follow from the relationship effects this produces: clients who stay longer and refer more often, employees who are more committed and stable, and a brand that earns attention it would otherwise have to pay for. Harvard Business Review's research found that purpose-led companies grow 58% faster on revenue and achieve 63% higher return on invested capital than those without a clear purpose identity.

How much does a business need to give for purpose to have a real impact on growth?

The size of giving matters less than the consistency and visibility of it. The research on purpose-driven performance points to identity, not volume — clients and employees respond to knowing that the business contributes to something real, not to the dollar amount of each contribution. Many B1G1 members begin with micro-giving triggered by everyday business activities, where each transaction generates a small but specific impact. Over a year, those contributions accumulate into thousands of individual impacts, while the giving itself typically costs a fraction of what most businesses spend on marketing.

Do clients actually care whether their suppliers give back?

Increasingly, yes — and in measurable ways. ESG criteria now account for up to 20% of enterprise procurement scores at major buying organisations, meaning a business with a documented impact story has a concrete scoring advantage in competitive tenders. Beyond formal procurement, 75% of consumers report factoring social impact into purchasing decisions (Deloitte 2025). For B2B businesses, the practical effect shows up in contract renewals, referral rates, and the quality of introductions that existing clients are willing to make.

Is this only relevant for large companies with CSR teams?

The data suggests the opposite. Large companies tend to manage charitable foundations through dedicated departments with limited connection to day-to-day commercial performance. The businesses achieving the strongest purpose-driven growth outcomes tend to be established, mid-sized companies where giving is embedded into operations — not managed as a separate function. The B1G1 community is built specifically for businesses with teams, clients, and revenue, not for multinationals with enterprise CSR programmes and compliance departments.

What's a practical way to get started with purpose-driven giving?

The most effective starting point is usually tying giving to something the business already does — a client milestone, a recurring service completed, a new contract signed. This makes giving sustainable and natural, rather than requiring ongoing management. The Impact Visualizer lets you see what this could look like at your revenue level before making any commitments, which is a useful way to move from the concept to something concrete and shareable with your team.

There's a quiet reality that shows up in the data on purpose-led businesses: the ones growing fastest haven't figured out a separate strategy for giving. They've simply decided that what their business does every day should contribute to something beyond the transaction — and then built that in, simply and consistently, so it happens without any extra effort. The growth outcomes follow from the culture that creates. If that sounds like the kind of business you're building, you might find you're closer to it than you think.

Somewhere between closing a deal and sending an invoice, most business owners have had a version of the same thought: this should mean something more. Not in any grand or dramatic way, just a small, human sense that the work we do every day could ripple outward somehow, to people who need it. If that thought brought you here, looking at Benevity or searching for a Benevity alternative, you've already made the important decision. You're simply trying to find which approach actually fits.

This page won't tell you one is universally better than the other. It will give you an honest look at both  what each is genuinely built for, and what it actually feels like to use them.

What Benevity does well and who it's genuinely designed for

Benevity is one of the world's most established corporate giving platforms, and for the organisations it was built to serve - large multinationals and Fortune 500 companies - it does what it does very well. Employee donation matching, volunteer management, grants administration, enterprise-grade ESG reporting: for businesses at that scale, with dedicated CSR teams and significant budgets, the investment is proportionate.

The honest question worth sitting with before making any decision is whether that level of infrastructure matches what your business is actually trying to do, or whether the complexity and cost would far outweigh it.

What it actually feels like to be part of B1G1

This is harder to put in a feature list, but it's probably the most useful thing to understand.

B1G1 is a community of over 3,500 businesses across 60+ countries that have made giving a natural part of how they work. When a B1G1 member sends an invoice, a child somewhere receives a day of education. When a deal closes, a family gets access to clean water for a week. When a project is delivered, a woman receives microfinance to start her own business. These are actual, verified transactions  visible in real time  connecting the ordinary rhythm of business to something that genuinely matters on the other side of the world.

For many members, what surprises them most isn't the giving itself, it's what happens around it. A team member reads an impact update and mentions it at the next meeting, not because they were asked to, but because it meant something. A client asks about ESG and the answer comes without hesitation, because the story is real and the numbers are right there. Someone new joins the company and learns in their first week that when the business invoices a client, a child goes to school somewhere in the world that day.

That feeling  of belonging to something larger than a single company's revenue  is what holds the B1G1 community together. It's also what most members find they couldn't have anticipated before they joined. You can read more about how it works, but some of it you really only understand once you're in it.

How B1G1 and Benevity compare in practice

Here's a straightforward look at the practical differences:

The numbers and ticks are useful. What the table can't show is the experience and for most of the businesses that end up choosing B1G1, the experience is what matters most.

What B1G1 members are actually choosing

Members can support more than 450+ verified projects across education, health, clean water, economic empowerment, and environmental protection  each mapped to the UN Sustainable Development Goals and vetted by B1G1 before it's listed. The platform provides real-time dashboards and full impact reporting, but the reporting exists to deepen the identity, not to justify the programme's existence.

Businesses that find B1G1 a natural fit tend to share something in common: they want the giving to be felt, not just administered. They want their team to carry the story of what their work creates, not file it in a quarterly CSR report. And they want giving to happen through the work itself  through the invoices and the sales and the projects  so that every ordinary day has an extraordinary undercurrent to it.

If you're curious what that could look like based on your actual business activity, the Impact Visualizer shows you a real picture  before you commit to anything.

How to decide which is right for your business

Benevity is likely the right fit if you're a large enterprise with a dedicated CSR function, a significant programme budget, and a genuine need for enterprise-grade administration across a complex structure. It was built for that and it does it well.

B1G1 is likely the right fit if you're an established business that wants giving to become part of your identity, something your team feels, your clients notice, and your brand carries authentically, because it's woven into how you already operate. The businesses in the B1G1 community aren't running a programme alongside their business. They've made giving part of the business itself.

Frequently Asked Questions

Is B1G1 significantly more affordable than Benevity?

For most businesses outside the Fortune 500 category, yes  substantially. B1G1 operates on a transparent membership model without enterprise contract minimums or bespoke pricing negotiations. Benevity's pricing varies considerably by organisation size and isn't publicly listed, but it reflects enterprise budgets. For established growing businesses, B1G1 typically represents a fraction of the cost, with no separate administrative overhead on top of the membership fee.

Does B1G1 have employee donation matching like Benevity?

Benevity centres on employees directing their own giving through individual portals, with employer matching. B1G1 works differently: giving is embedded in the business's everyday transactions: a sale closed, an invoice sent, a project delivered  so impact accumulates collectively through the business, rather than individually through each employee. Many B1G1 members find this creates a stronger shared culture, because everyone's work contributes to the same visible, growing number.

How quickly can a business get started with B1G1?

Most members are up and giving within a few days. There's no implementation phase, no contract negotiation timeline, and no separate team required to run it. Members choose which business activities to connect to which causes, and the platform handles the rest  including real-time impact updates and reporting. The how it works page has the full walkthrough.

What kinds of causes can B1G1 members support?

Members choose from more than 450+ verified projects spanning education, clean water, health, economic empowerment, and environmental protection  each mapped to the UN Sustainable Development Goals and vetted by B1G1 before listing. Members can support multiple causes at once and adjust their allocations at any time as their business or priorities evolve.

Both Benevity and B1G1 exist because the same belief is spreading across the business world: that the ordinary work of building a company  invoicing, selling, delivering, growing  can carry real meaning for people far beyond the transaction, if you let it. Where they differ is in who they're built for and what they help a business become. If you're ready to see what that could look like for yours, the B1G1 community is a good place to start.

Friday evening on April 10, Reid Wiseman, Victor Glover, Christina Koch and Jeremy Hansen splashed down in the Pacific Ocean off the coast of San Diego.

The Artemis II mission was a great one. They’d been the farthest human beings from Earth ever in their beautifully named space craft, Integrity. We were actually watching it live. And we were moved by it too. Not only because it was simply an extraordinary human achievement, but also because of what those astronauts saw and said while they were out there, 252,756 miles from ‘home’.

What You See, When You See the Whole Thing

Jeremy Hansen, the Canadian astronaut on the crew, said simply: "Right away, you are humbled. The fact that four of us get to be out here just brings you to your knees."

And Victor Glover — the first Black astronaut to journey beyond low Earth orbit — spoke about Earth from that distance as a reminder of something important: our shared identity. All of us, on one small, glowing thing.

From the far side of the Moon, you can't separate the forests from the oceans. You can't distinguish the land from the communities living on it. You can't see the borders or the categories we use to organise our concern about the planet. You just see Earth. One living system. One home.

Earth Day Is Coming — But One Day Isn't Enough

This April 22nd, people will come together for Earth Day, taking action, raising awareness, making commitments.

It's a moment we value deeply.

But here's what we keep coming back to: Earth doesn't need one good day a year.

It needs every day, week, month and year that follows.

The challenge with Earth Month campaigns — even the most well-intentioned ones — is that they can create a "done" feeling. We hit a goal, we celebrate, and then April ends. The urgency fades. The action stops. And the planet, of course, keeps needing attention.

What if the most meaningful thing we could do this Earth Month wasn't a one-time action, but the beginning of something that keeps going?

Our planet is here for us every day. And so can our efforts to protect this precious space.

Introducing: the One Planet Bundle

When we looked at what the Artemis II crew saw from space — one whole Earth, all of it connected — we asked ourselves: what would it mean to give in a way that reflects that wholeness?

Not just trees. Not just one ecosystem. Not one cause, one campaign, one moment.

The One Planet Bundle is our answer to that question.

It's a monthly giving bundle, available now in your B1G1 account, that spreads your contribution across a range of projects working together to protect and uplift the whole living Earth.

When you support the One Planet Bundle, your giving flows across:

Each of these threads matters on its own. Together, they reflect the kind of care that actually sustains a living planet — the same whole, interconnected system the Artemis II crew looked back at from 250,000 miles away.

The bundle is designed to evolve. As the world changes, as new projects emerge, as we learn more about what creates lasting impact — the giving will grow with it.

Small. Recurring. Lasting.

Here's what makes this different from a once-off campaign.

When you set the One Planet Bundle as a monthly giving commitment in your B1G1 account, your contribution doesn't end in April. It keeps going in May. And June. And quietly, month after month, it becomes part of how your business exists in the world.

Starting from just $5 a month, you can spread your giving across five threads of the living Earth, supporting so many B1G1 projects.

It’s like paying rent to the planet or giving back to what gives us life simply and automatically every single month.

Want to know more? Watch this quick video explaining how to set it up.

Gratitude

Our ability to bring these new opportunities to businesses around the world is powered by businesses that have joined this important Mission over the years: to create a world that’s full of giving.

Those B1G1 Members have already created millions of impacts around the world. You've given clean water. You've planted trees. You've supported communities, protected wildlife, helped children go to school, and given people access to healthcare. You've done this through your everyday business moments, often quietly.

That matters more than we can express.

And now, more than ever, what you're building collectively — no matter how small each individual act might feel — has a greater influence than any single organisation or initiative could achieve alone.

The Artemis II crew came back changed. Humbled by what they saw. Moved by the smallness and the beauty of the one home we share.

We don't have to go to the Moon to feel that way. We just have to choose to care for it — not once, but always.

How to Join the One Planet Mission

You can log in to your B1G1 account and look for the One Planet Bundle. It's there already waiting for you. Set it as a monthly giving commitment, and you'll be part of something that doesn't end when April does.

If you have questions, your B1G1 partnership team is always here to help.

And if you're not yet a B1G1 Member and are interested, we’d love to welcome you and your company in the B1G1 Movement. There's no better month to begin.

With gratitude, and with the whole Earth in mind...

Masami and the B1G1 Team

There's a version of this that most business owners using AI will recognise. The work is faster. The output is higher. And somewhere in that efficiency is a question without quite a name yet: when the business gets this much faster, what does all of that speed actually stay connected to?

That question isn't just internal. It's showing up in how clients and customers perceive businesses that use AI, and the data is specific enough to take seriously.

The perception problem building alongside the productivity gains

Eighty-eight percent of organisations now use AI in at least one core business function, according to McKinsey's 2025 research. The productivity case is well established. What's less discussed is what's happening on the other side of that efficiency.

A 2025 consumer survey found that 81% of consumers believe businesses use AI primarily to save money — not to serve them better. A Gartner study found 64% of customers would prefer companies didn't use AI in their service interactions at all. KPMG's global AI trust report puts trust in AI companies at just 21%.

When a business uses AI to become more efficient, clients want to know what happens to that efficiency. If the answer is "it goes into the margin," the trust gap widens. If there's a visible, honest answer — if the speed actually goes somewhere — that changes the conversation.

What's happening inside businesses too

Most teams can feel when efficiency is the only thing the business is optimising for. The output is there — the proposals, the invoices, the completed projects — but what's harder to hold onto is the sense that all of it is going somewhere that matters.

A 2025 Fortune analysis found that 82% of employees say human connection remains essential to their experience of work in the AI age. The teams that hold their culture well through AI adoption tend to have something in common: the work is visibly connected to a reason that goes beyond output.

What B1G1 doesn't fix and why that matters

The honest version of this conversation has to acknowledge something directly: joining B1G1 doesn't resolve the harder questions that AI adoption raises.

The concerns are real and documented. AI systems trained on historical data can encode and amplify existing biases — in hiring, in lending, in how services reach different communities. Data privacy risks are significant: 43% of business leaders now cite personal privacy as a pressing AI concern. Job displacement is accelerating, with analysts estimating nearly 40% of jobs could be affected by automation. And the environmental cost is substantial — AI's carbon footprint in 2025 could reach up to 79.7 million tons of CO2, with data centre energy demand set to more than double by 2030.

These aren't fringe concerns. They're the kind of thing a thoughtful business owner should be sitting with and actively working on regardless of any giving programme.

What B1G1 offers is something alongside that work, not instead of it. The businesses in this community are still responsible for how they deploy AI, how they handle data, and how they think about the people whose roles automation affects. B1G1 doesn't change that calculus. What it does is ensure that while those larger responsibilities are being worked through — by the industry, by regulators, by individual businesses making their own choices — the day-to-day activity of the business is also creating something real and good in the world. Both commitments are worth making, and neither replaces the other.

What it looks like when the efficiency has somewhere to go

Over 3,000 businesses across 60+ countries have built their answer into how they operate, as members of the B1G1 Business for Good movement. Every time the business does what it already does — sends an invoice, completes a project, closes a deal — a giving impact happens automatically somewhere in the world. A child gets a day of education. A family gets clean water for a week. A woman gets the microfinance to start her business.

For AI-led businesses, this has a specific consequence. When AI makes the business faster — more invoices processed, more proposals out, more projects completed — the giving scales with it. The efficiency doesn't disappear into the margin. It multiplies the impact.

That's what it looked like for one consulting firm earlier this year. They sent a client invoice, AI drafted it, formatted it, sent it in about thirty seconds. Because of how they're set up, that invoice triggered a microfinance loan for a woman named Fatuma in Kenya, who used it to buy a second sewing machine, take on two apprentices, and double her income. The firm's partners weren't thinking about Fatuma when the invoice went out. They didn't need to be. The connection was already built in. See how the trigger system works.

For clients already wondering where the efficiency gains go, this is a visible, verifiable answer. For teams who want their work connected to something real, it's the same answer. Browse the causes B1G1 members contribute to.

The same research that reveals deep AI scepticism also shows the upside: more than three in four consumers will pay more for businesses with verified, responsible practices. The trust gap is real — and so is the opportunity for businesses that close it with something genuine.

How B1G1 Makes This Happen

B1G1 is the community at the centre of the Business for Good movement. Members choose giving triggers — everyday business activities like sending an invoice or onboarding a new client — that automatically direct precise impacts to vetted projects around the world. Every project maps to one or more UN Sustainable Development Goals, and members can see their cumulative impact in real time: which communities they're reaching, how their contribution has grown, and what the collective effort of the whole community is building toward.

Being a B1G1 member means belonging to a global network of businesses that have all made the same choice, working together toward the 1 Billion Impacts goal. The mechanism is simple. The community around it is what makes it worth belonging to. Explore what membership looks like.

Frequently Asked Questions

Does using AI work against a business's purpose-driven identity?

For B1G1 members it tends to do the opposite. Because giving is triggered by business activity, AI-driven efficiency directly multiplies impact. The more the business does, the more good happens, so efficiency and purpose compound together rather than pull apart.

Does B1G1 membership mean a business doesn't need to worry about responsible AI use?

No, and it's important to say this clearly. The questions around AI bias, data privacy, job displacement, and environmental impact require genuine attention from every business deploying these tools. B1G1 membership doesn't address those problems, and shouldn't be used to sidestep them. What it does is ensure that alongside that ongoing work, the business's daily activity is also creating something genuinely good in the world. Both commitments matter, and they sit alongside each other, not in place of each other.

What kinds of businesses is B1G1 built for?

Established businesses across professional services, technology, health, retail, and many other sectors — companies with teams, clients, and enough scale that giving is a genuine strategic choice. The community spans more than 60 countries. What members share isn't a sector or a size, but a decision about what their business is for.

The question from the start of this piece — what does all of that speed stay connected to? — is one every business using AI is answering, one way or another, whether they've thought about it explicitly or not.

The Impact Visualizer takes about two minutes and shows you exactly what your business could contribute in a year, based on how you actually operate. It's worth seeing.

Sources:

• McKinsey — The State of AI 2025
• Qualtrics / PR Newswire — Consumer AI frustration
• Gartner — Customer AI preference study
• KPMG — Global AI Trust Study 2025
• Fortune — AI and human connection
• Relyance AI — Consumer Trust Survey 2025
• TechTarget — Generative AI Ethics
• Article One — AI and Job Displacement
• MIT News — Generative AI Environmental Impact
• MIT Sloan — AI Data Center Energy Costs

Artificial Intelligence has become a part of everyday business life.

From drafting emails to analyzing customer data, from designing marketing campaigns to optimizing operations, AI is changing how organizations work. And for many of us it is now a part of how work gets done.

But alongside the excitement, there’s an important question coming up frequently now:

What does the rise of AI mean for our planet?

Recently, a B1G1 Member asked a thoughtful question:

“As businesses increasingly use AI, is there something we can do to respond to the energy impact it creates?”

It is a simple question, but it touches on something profound. Because today, the conversation around AI is not only about innovation and productivity. It is also about responsibility.

And businesses are uniquely positioned to shape how this story unfolds.

The Energy Behind AI

AI systems rely on enormous computational power. Training large models and running global data centers require significant electricity and cooling systems.

Recent research suggests:

• Data centers already consume around 1–2% of global electricity.
• Some projections estimate that by 2030, AI-related infrastructure could account for up to 4% of global electricity demand.
• A single large AI model training run can consume energy comparable to hundreds if not thousands of households’ annual electricity usage.
• Data centers also require substantial water for cooling, linking AI infrastructure directly to local environmental systems.

At the same time, AI adoption is accelerating rapidly.

Surveys across key B1G1 markets suggest that:

• Around 60–75% of businesses in the US and UK are already using AI tools regularly.
• In Australia, over half of SMEs report experimenting with or integrating AI into operations.
• Many organizations expect AI to become as common as email or cloud software within the next few years.

In other words, the expansion of AI is not something that will happen in the future.It is happening now.

And because businesses are the primary users of AI tools, the business community has a meaningful role to play in shaping the impact of this technological shift.

The Real Question: Offset or Responsibility?

In the past decade, many organizations have explored ways to offset environmental impact, particularly through carbon offset programs.

Early on, we explored this as well.

We created ‘B1G1 bundles’ designed to estimate the carbon emissions associated with typical office activities—things like energy usage from computers, office equipment, and everyday work environments. Businesses could contribute to projects such as reforestation or renewable energy to help balance their footprint.

But over time, we learned something important.

Calculating exact environmental offsets is extremely difficult.

Every business operates differently. Energy sources vary by country. Infrastructure and behavior vary widely. Even with the best intentions and data, offset calculations can never be perfectly accurate.

So instead of framing these contributions as ‘offsets’, we shifted our language toward something more honest and meaningful:

Contribution.

Rather than claiming to cancel out impact perfectly, businesses can contribute toward solutions that restore balance and strengthen ecosystems and communities.

And this perspective may be even more relevant in the age of AI.

Why Environmental Action Alone Is Not Enough

When we think about environmental solutions, the instinct is often to focus on activities like:

• Planting trees
• Protecting forests
• Supporting renewable energy projects

But these initiatives are only part of the bigger picture.

Environmental resilience is deeply connected to human resilience.

Communities experiencing extreme poverty often face the greatest environmental pressures. Without access to basic resources, healthcare, education or economic opportunity, it becomes very difficult for communities to protect their natural environment.

Forests disappear not only because of industry but often because families need land to survive.

Wildlife habitats disappear not only because of development but because communities lack alternatives.

In other words, environmental protection cannot exist in isolation from human development.

This is why meaningful impact requires a broader approach that includes:

• Education
• Clean water access
• Health services
• Sustainable livelihoods
• Waste reduction initiatives
• Biodiversity protection

All of these together strengthen the resilience of our planet.

The Opportunity for Businesses

Those of us who run businesses have a remarkable ability to influence the world. And that’s not only through what we produce, but through how we operate and what we choose to support.

Every day, businesses make thousands of decisions:

Serving clients
Hiring team members
Launching new products
Sending invoices
Shipping goods
Holding meetings

These everyday activities represent an enormous flow of economic energy across the world.

What if even a small part of that flow was consciously directed toward solving global challenges?

Not as ‘charity’, but.as a natural extension of doing business.

This is where the idea behind B1G1 becomes powerful.

By linking everyday business activities with giving, organizations transform ordinary actions into meaningful outcomes:

• Providing days of education for children
• Delivering clean water access
• Supporting reforestation and ecosystem restoration
• Empowering women through livelihood training
• Reducing waste and protecting wildlife habitats

And when thousands of businesses participate together, the results become extraordinary.

Today, businesses around the world have collectively created hundreds of millions of measurable impacts through B1G1. And they’ve done that simply by integrating giving into the rhythm of their daily operations.

AI Can Accelerate Good — But Only When We Choose

AI is not inherently good or bad.

It’s a tool.

Like any powerful tool, the impact depends entirely on how we humans choose to use it.

AI can certainly increase energy demand. But it can also help humanity solve some of its biggest challenges:

• Optimizing renewable energy systems
• Reducing food waste across supply chains
• Predicting climate patterns and disaster risks
• Improving healthcare diagnostics
• Accelerating scientific discovery
• Enabling smarter resource management

The real question is not whether AI will shape our future.

It obviously is doing that already.

Perhaps the real question is who shapes AI and with what intention.

If businesses adopt AI purely for efficiency and profit, we risk widening existing inequalities and environmental pressures.

But when businesses adopt AI with conscious leadership, it can become one of the most powerful tools humanity has ever had to improve life on Earth.

Here in B1G1 we like to think of it as ‘Fostering Humanity Flourishing’.

The Role of Business Leaders

Leadership has always been about making choices.

And today, every one of us has an opportunity to make a simple but powerful decision:

To link success with contribution.

Not someday.

Not when the business becomes bigger.

But now.

And that’s because, regardless of global uncertainty, tomorrow we will still:

Have conversationsServe clients
Send messages
Drink coffee
Commute to work
Exercise at the gym
Take our children to school
Open our laptops
And increasingly, use AI tools…..

These ordinary moments will continue.

But what if each of those moments could also create something good somewhere in the world?

What if the everyday rhythm of business could quietly uplift lives, protect ecosystems and strengthen communities?

This is not wishful thinking.

It is simply a conscious design choice.

A Moment of Possibility

The world today can feel uncertain.

Geopolitical tensions rise and fall. Aid programs change. Environmental challenges intensify. Technologies evolve faster than regulations.

Many of these forces feel beyond our control. But one thing remains within our reach:

The choices we make in our businesses.

Businesses are one of the most powerful organizing forces in human society. When commerce moves with intention, extraordinary things can happen.

And perhaps this moment when AI is reshaping our world is exactly the right time to reimagine how business can serve humanity.

Not by resisting technology. But by pairing technology with conscious contribution.

See What Your Business Could Do

If you’re curious about how your everyday business activities could translate into meaningful global impact, we’ve created a simple way to explore it.

You can try our Impact Visualizer to see how small actions within your business could create real change in the world.

Because sometimes, the most powerful shifts begin with a simple realization:

Small actions, repeated every day, can (and do) change our world.

She walks into the classroom, clutching a worn notebook. The desks are uneven, the walls bare, but her eyes are steady. For her, this day of schooling is more than a lesson. It is a doorway.

A doorway to choices her mother never had, to opportunities her grandmother could only imagine.

International Women’s Day is not just about celebration.

It is about these doorways.

The quiet, everyday acts that open up real progress for women across the world.

Because progress is not built in grand speeches, symbolic gestures, or even a single day of celebration. It is built in moments when a girl stays in school, when a woman learns a skill, when a mother receives safe healthcare, when a community trusts women to lead.

And when empowerment is built this way, consistently, it doesn’t stop at one life. It ripples outward.

The Ripple Effect of Everyday Impact

Picture a woman attending her first skills workshop. She leaves with more than knowledge. She leaves with confidence.

Or a mother holding her newborn after a safe birth, knowing both she and her child have a future.

Or a young entrepreneur starting a micro-enterprise, redefining what stability looks like for her and her  family.

Each of these actions may appear modest.

Yet in the life of one woman, they can change everything. And when multiplied across communities, they begin to reshape entire systems.

• Education expands options
• Income builds stability
• Health creates confidence
• Leadership strengthens communities.

This is why empowerment can never be reduced to a single day of awareness.

It is the quiet, consistent impact that transforms futures. The kind that does not demand headlines, but leaves legacies.

So, where do we start? More importantly, how do we make empowerment part of everyday life?

From Awareness to Embedded Action

Awareness is a starting point. But awareness alone does not change systems.

The real opportunity is to embed empowerment into everyday decisions.

For businesses, this means moving beyond intention and making impact part of the way they operate.

At B1G1, this philosophy is woven into daily activity.

The Women Empowerment Bundle reflects that approach by bringing together projects that support women across multiple dimensions:

• Business skills and vocational training for women
• Support for survivors of violence and human trafficking
• Feminine hygiene and health support for girls and women
• Tools and resources to grow women-led enterprises

When businesses activate this bundle, everyday transactions begin contributing to expanded opportunity. Not dramatically, but consistently. And consistency is what changes systems.

Build Together

Movements are not created by a single grand act. They are created by thousands of small ones.

• Businesses choosing to embed impact
• Teams choosing to align action with belief
• Customers choosing to be part of something greater.

Empowerment does not demand perfection. It asks for participation.

And when many small actions move in the same direction, momentum builds. Opportunity expands. Possibility multiplies. Over time, what once felt incremental becomes transformational.

International Women’s Day reminds us what is possible.

Every single day reminds us that we are building it. Together.

See the Ripple Effect in Action

Empowerment is only one expression of something deeper. This ripple of education, opportunity, care, and leadership extends far beyond any single moment or cause. Every action we take, no matter how small, can touch lives in ways we may never fully see.

You can explore the ripple of impact here: Impact Visualiser

It’s a simple way to witness how everyday choices and actions, repeated over time, can create meaningful change. Not just for women, but across communities, health, education, and the environment.

Because when we act with purpose, every small step matters, and possibility multiplies.

We’re delighted to share that B1G1 has been recognized as a Full Environmental Partner of 1% for the Planet.

This marks an important evolution in our partnership status and in how environmental sustainability itself is understood.

A Journey That Began Years Ago

B1G1 has been working with 1% for the Planet since 2020.

Previously, only projects categorized strictly as environmental, including reforestation, forest protection and ecosystem conservation, were eligible to count towards a company’s 1% pledge through B1G1.

Of course, those projects are critical. Protecting forests, restoring ecosystems and preserving biodiversity remain essential to our planet’s future.

But over the years, this important realization has deepened:

We cannot protect the planet without uplifting the people who live on it.

As you read on, you can also watch this recording of my recent conversation with Kate Williams from 1% for the Planet if you didn't catch it earlier.

Sustainability Is Not Just About Trees

Planting trees matters. Protecting forests matters.

But why does deforestation happen?

Often, it is not because communities don’t care about the environment. It is because:

• Farmers facing drought have no access to water.
• Families cannot make ends meet.
• Children lack access to education.
• Livelihood options are limited.
• Immediate survival outweighs long-term sustainability.

When income is unstable, land may be sold to loggers. When education is limited, environmental awareness remains low. When rural communities lack opportunity, migration increases and ecosystems are abandoned or degraded.

True environmental sustainability must address these root causes.

And that understanding is now reflected in the expanded framework of 1% for the Planet.

A Broader View of Environmental Impact

With this updated recognition:

B1G1 members can now allocate contributions to ANY B1G1 project and have those contributions eligible within their 1% for the Planet verification process.

This includes initiatives that support:

• Sustainable livelihoods
• Clean water and sanitation
• Environmental education
• Regenerative agriculture
• Waste recovery and recycling
• Biodiversity and wildlife protection

Environmental resilience and human resilience are interconnected.

Now, that reality is formally acknowledged.

What This Means for Businesses

For B1G1 Members:

You now have greater flexibility in how you contribute — while still aligning with your 1% commitment.

For 1% for the Planet Businesses:
You can work with B1G1 without being limited to a narrow project category. You gain access to 480+ carefully vetted projects that strengthen ecosystems and communities.

This removes friction — and expands possibility.

Real Examples of What This Looks Like

Here are just a few ways businesses can create environmental impact through B1G1:

Protecting Forests & Preventing Fires

• Supporting forest conservation
• Funding fire prevention efforts in Indonesian forests
• Protecting critical ecosystems from illegal logging
  

Turning Waste Into Resources

• Recovering ocean-bound plastic to build bricks for school building
• Rescuing leftover food to provide food and nutrition to people in need
• Helping educate and ampower youth to take care of their environment

Strengthening Rural Livelihoods

• Supporting beekeeping programs
• Funding fruit tree planting
• Providing regenerative agriculture tools and resources

When farmers earn stable income from diversified crops or beekeeping, they are far less likely to abandon or exploit their land.

Protecting Wildlife & Biodiversity

• Supporting endangered species protection
• Preventing poaching
• Restoring natural habitats and caring for injured animals

Environmental care becomes sustainable when it is economically viable for communities.

Beyond Compliance: An Ongoing Journey

Both B1G1 and 1% for the Planet share a philosophy:

Sustainability is not a one-off act. It is not a campaign. It is not a reactive effort.

It is a habit.

Allocating 1% of revenue builds consistency. Embedding micro-giving into business activity builds culture. Tracking measurable impacts builds meaning.

This enhanced partnership is not about doing one thing.

It’s about helping businesses move from intention → to integration → to leadership.

The Bigger Vision

At B1G1, our mission has always been to uplift lives through the Power of Small — where small, everyday actions add up to extraordinary global change.

With this expanded Environmental Partner status, we are excited to support businesses in creating impact that is:

• Measurable
• Integrated
• Meaningful
• Holistic

Because protecting the planet requires protecting the people who depend on it.

And when businesses succeed, the world should succeed with them.

If you are a 1% for the Planet business and would like to explore how B1G1 can support your giving journey, we would love to connect.

Together, we can build a future that works for everyone.

If you’ve ever run a business, you already know the drill: we set targets because we ‘have’ to.

Sales targets, profit targets, cash targets, referral targets… and all the rest.

And yet, for all the time we spend setting them, most traditional targets don’t actually work. They fall flat. They don’t inspire anyone - not our teams, not our customers, and if we are really honest, not even us most of the time.

But if a target doesn’t energise people, how on earth is it supposed to be achieved?

That question is exactly what drove me to write the very short book ‘Better Business Targets’ (which Paul Dunn describes as ‘brilliant’ on the dust cover, and you can download below for free as a gift from B1G1).

I wanted to create a simple, practical way to make targets not just clearer and much easier to achieve… but also much more meaningful. Something that helps you, helps your team, and also helps the wider world. And the good news is, it’s surprisingly easy.

The bottom line is that businesses do far better when their targets also do good. Not in a vague, fluffy ‘we’re good people’ way, but in a measurable, trackable, emotionally powerful way.

When your targets sit in what I call the ‘WHY sweet spot’ - where they’re good for your business, your team, customers, suppliers, contacts and the world - something magical happens. People lean in. They care more. They bring more energy, ideas, and goodwill than money could ever buy.

A SIMPLE EXAMPLE

To show how simple this can be, I use a case study in the book- a tale of two coffee shops that are next door to each other and look completely identical. Same coffee, same price, same friendly baristas.

But one shop uses traditional targets (‘make £1m profit’), and the other reframes that target into something bigger: ‘provide 1 million days of help for people in need.’ Not by charging customers more - but by linking every cup of coffee to something meaningful, like a day of clean water or a meal for a child. And by letting customers choose which impact is created through a quick QR scan while they wait for their coffee to be made.

Every time I’ve shared this example - over 3,000 times now - more than 99% of people say they would buy their coffee from the shop with the 1 million days of help ‘Global Impact Target’. Not because the coffee tastes better, but because it feels better. It creates a moment of joy. A sense of connection.

4 EASY STEPS

The heart of the book is a simple four-step framework:

STEP 1 - Start with your traditional target (eg £1m profit).

STEP 2 - Map it to a relatable non-financial equivalent (eg 1 million cups of coffee).

STEP 3 - Link that to a Global Impact (eg one day of help for every cup sold).

STEP 4 - Express it as a Global Impact Target (‘We aim to provide 1 million days of help to people in need around the world’).

And suddenly your targets inspire people, generate a real buzz and galvanise action.

Not only does this approach work for any business, of any size, with any budget. But B1G1 make it incredibly easy and affordable too.

And by aligning the needs of your business with the needs of the world in this way, you are also tapping in to the huge body of evidence that lead Sir Richard Branson to famously conclude that ‘doing good is good for business’.

You’ll create a business with impact and kindness baked in to its strategy, it’s culture, its brand story, its financials and its very core.

A business people want to buy from, work for and cheer on.

And a business that feels a whole lot better to lead.

If the idea of all of that excites you as much as it excites me, please accept my short book as a gift to help you make it happen.

IMPACTFUL is a blog series by B1G1 member Steve Pipe. You can connect and download Better Business Targets and all his other B1G1-related books as our gift, and see why we named him B1G1’s first Global Impact Envoy here.

As the world turns the page into a New Year, there’s a question I’m hearing more and more people ask. It’s this:

What kind of impact are we leaving behind?

At B1G1, we’re beginning this year with a bold but deeply human intention:

1,000,000,000 (yes that’s 1 Billion) Positive Impacts.

And we’re doing it in a B1G1 way.

Not through grand gestures. Not even through a handful of big players.

Instead, we’re doing it as we always have — through millions of everyday actions by businesses, teams, families and individuals all of whom choose to embed giving into what they already do.

This short video shares why this matters now, what 1 billion impacts really represents, and how every single business (yours included) can be part of something far greater than itself.

Why 1 Billion Impacts?

Because the challenges facing our world don’t need more noise. They need more participation. More of us doing simple things joyfully that have profound impacts day after day.

1 Billion impacts means….

• A child accessing education because a business said ‘when we have great meeting, a child in need gets access to game-changing education’
• A family receiving clean water because someone, somewhere said ‘every time a new client joins us, 5 people get access to pure, clean water’
• Beach clean ups being turned into Lego-type bricks to build schools far far quicker than anyone ever imagined possible — a community protected, restored, or uplifted through small, consistent acts.

And many, many more.

Here’s the very simple truth: when purpose becomes practice, scale becomes inevitable. And joy fills each one of us. Every day.

This Is an Invitation

This new target recognizes all our Members who have contributed to the 390 million positive impacts to date. It also invites every business of every size, type and industry to unlock this amazing potential.

So, if you’re part of B1G1 already, this is an invitation for you to inspire others by sharing this goal. You can learn more about how to effectively use the Business for Good symbol to express your commitment and inspire others right here.

And if you are new to B1G1 and you are:

• a business owner who believes business should be and actually can be a force for good
• a leader looking for a meaningful way to engage your team
• someone who wants their work, purchases or everyday actions to matter….

….this is your invitation to joyfully join the Movement where every impact counts and is counted together.

You can get started right here right now, or if you prefer to speak with us first, schedule a call from here.

This year isn’t about doing more. It’s about doing this together.

Here’s to a year where generosity becomes habit, where impact becomes even more visible and 1 Billion moments of good remind us what’s possible the moment we choose it.

Here’s to beginning 2026 with purpose, momentum and care and to reaching one Billion impacts. Together.

So looking forward to you playing a part in the year of 1 Billion Impacts.

— Masami