INSEAD: B1G1 Named Social Enterprise Winner in 2022 BAFG Awards

Media May 24, 2022

Recently, B1G1 was named the social enterprise winner in the INSEAD Alumni Association Singapore (IAA) 2022 Business as a Force for Good Awards.

Read the original article on INSEAD's website here

We are honoured to announce that B1G1 has been named social enterprise winner in the IAA Singapore 2022 Business as a Force for Good Awards! These awards honour Singapore-based companies who have:

  • Demonstrated thought-leadership with respect to “Business as a Force for Good (BAFG)”
  • Created a vision, mission statement and strategy clearly demonstrating their BAFG commitment
  • Developed corporate social responsibility best practices
  • Achieved remarkable economical results and meaningful societal impact to the BAFG initiatives including but not limited to Environmental, Social & Governance (ESG), Corporate Social Responsibility (CSR), Diversity & Inclusion (D&I), Sustainable Development Goals (SDG) and Sustainability.

“We congratulate B1G1 for winning the IAA Singapore 2022 Business as a Force for Good (Social Enterprise category) Award,” said BAFG lead Tan Eng Hwa. “B1G1’s award reflects their commitment to engaging in responsible business practises that serve society’s needs in a sustainable way.”

“B1G1 is entrepreneurial, Singapore-grown and impact-driven. It is also connecting businesses with social and community projects to create a multiplier effect. Truly deserving to win this award,” said BAFG judge Virginia Brumby.

Masami Sato, the Founder and CEO of B1G1 shared, “We are honoured to be named the winner of this award and hope that we will be able to inspire many more businesses to grow and scale the social impact of this collective work”.

About B1G1

B1G1 ( is a social-impact initiative founded and headquartered in Singapore. As a Social Enterprise and a certified B Corp, B1G1 helps businesses around the world integrate effective giving directly into their everyday business activities. It does this through an innovative giving platform that allows businesses to effortlessly create positive impacts regularly as well as measure and track their progress.

Nearly 3,000 businesses in 43 countries today participate in the initiative and they have created over 275 million giving impacts in all of the 17 Sustainable Development Goals.

The impacts B1G1 creates are enabled by a unique SaaS model where business members subscribe to the portal joining the community of like-minded businesses to manage their social impact activities, driving more support to high-impact projects that align with the Sustainable Development Goals. Their subscription fees cover the operation and development and allow B1G1 to ensure that all of the members’ contribution excluding credit card and bank fees is forwarded to their chosen projects.

B1G1’s core impact in relation to BAFG:

With more than 400 vetted impact-based projects, businesses can choose to create impacts they want to see in the world – such as planting trees in the world or giving different opportunities to people in the world such as providing education to disadvantaged children, giving income-generating opportunities to low-income families, bringing life-saving resources to people in need and much more. And those small acts of kindness have accumulated to nearly 300 million impacts.

B1G1 originally started with a simple idea, “What if every business activity can create a positive impact in the world?”

Today, B1G1 is ready to scale and make this idea a reality by empowering businesses of all types and sizes as well as by bringing in more projects from all parts of the world so that businesses in our world can come together to create a truly sustainable world.

Masami Sato

Masami is the founder and CEO of B1G1 and is the guiding light behind almost every project in B1G1! She is one of the most humble and inspiring people you’ll ever meet.

Great! You've successfully subscribed.
Great! Next, complete checkout for full access.
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.