PLEDGE 1% GIVES - Embedding Acts of Kindness in Daily Business

What's happening Nov 25, 2021

On this year’s GivingTuesday, we’re taking part in the #Pledge1%GIVES campaign and featuring some unique ways businesses around the world are integrating giving in everyday activities with B1G1.

This regular giving process and philosophy takes the GivingTuesday campaign even further to create a world where businesses of all types come together to make a positive impact in our world every day.

So, imagine a world where everything you do makes a tangible, positive impact.

Many B1G1 Members around the world have adopted this ideology and some of them are also joining in other giving pledge initiatives (such as ‘Pledge 1%’ and ‘1% for the Planet’ – read more about how B1G1 works with 1% for the Planet initiative here) and campaigns too.

Here are three examples of businesses incorporating B1G1, Pledge 1% and more.


Image credits: Cred Global

Cred incorporated the contribution of 1% time, 1% product and 1% revenue in what they do which are in line with the Pledge 1% recommendations.

Cred gives their time to run programs to support people with mental health issues, which has been especially important since the start of the pandemic. Their programs also help mentor youth start-ups and create awareness for the Sustainable Development Goals (SDGs).

They have also integrated B1G1 giving into their programs and have created 23,381 giving impacts including 528 days of access to vocational training for women and provision of skills training to vulnerable youth.


Four Points Consulting pledges more than 1%, in fact, 2% of their revenue from their consulting services to causes that everyone in the team aligns with.

Their top priorities are the SDG 1: No Poverty and the SDG 4: Quality Education. And they have already provided special education programs to children, youth and families in Cambodia, India, Uganda and the Philippines. They also offer pro-bono work to support important causes.

Image Credits: Four Points Consulting

B1G1 (Yes, us!)

The B1G1 initiative is run by two entities: a Singapore-based Social Enterprise (we're also a certified B Corporation) that manages the business membership program, and a US 501(c)(3) charity that manages the Worthy Cause program.

As a Pledge 1% Member, B1G1’s social enterprise arm also pledges more than 1% of all our revenue to support a wide variety of causes aside from our core activities to create a world full of giving. For example, every email our team sends, every meeting we have and every special occasion we celebrate also results in a giving impact, while supporting other businesses to implement effective giving in their own unique ways.

Already more than 3,000 B1G1 Businesses have created over 260 million giving impacts with B1G1. So just imagine what can be done when more businesses in the world incorporate this way of regular giving.

So, on GivingTuesday this year, we want to encourage all B1G1 members to set their own aspirational giving goals and inspire their team members to achieve those giving goals together and spread the word to other businesses.

(Click here to check out your Goal Setting Widget on your B1G1 account)

And you may also consider joining the ‘Pledge 1%’, ‘1% for the Planet’ or ‘B Corp’ movement to enhance and stretch your social impact even further too (let us know if you have questions).

Together, we really can create a world full of giving where businesses with a real sense of purpose can change our world. For good.

Masami Sato

Masami is the founder and CEO of B1G1 and is the guiding light behind almost every project in B1G1! She is one of the most humble and inspiring people you’ll ever meet.

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