One Billion Reasons to Begin the Year.

As the world turns the page into a New Year, there’s a question I’m hearing more and more people ask. It’s this:

What kind of impact are we leaving behind?

At B1G1, we’re beginning this year with a bold but deeply human intention:

1,000,000,000 (yes that’s 1 Billion) Positive Impacts.

And we’re doing it in a B1G1 way.

Not through grand gestures. Not even through a handful of big players.

Instead, we’re doing it as we always have — through millions of everyday actions by businesses, teams, families and individuals all of whom choose to embed giving into what they already do.

This short video shares why this matters now, what 1 billion impacts really represents, and how every single business (yours included) can be part of something far greater than itself.

Why 1 Billion Impacts?

Because the challenges facing our world don’t need more noise. They need more participation. More of us doing simple things joyfully that have profound impacts day after day.

1 Billion impacts means….

• A child accessing education because a business said ‘when we have great meeting, a child in need gets access to game-changing education’
• A family receiving clean water because someone, somewhere said ‘every time a new client joins us, 5 people get access to pure, clean water’
• Beach clean ups being turned into Lego-type bricks to build schools far far quicker than anyone ever imagined possible — a community protected, restored, or uplifted through small, consistent acts.

And many, many more.

Here’s the very simple truth: when purpose becomes practice, scale becomes inevitable. And joy fills each one of us. Every day.

This Is an Invitation

This new target recognizes all our Members who have contributed to the 390 million positive impacts to date. It also invites every business of every size, type and industry to unlock this amazing potential.

So, if you’re part of B1G1 already, this is an invitation for you to inspire others by sharing this goal. You can learn more about how to effectively use the Business for Good symbol to express your commitment and inspire others right here.

And if you are new to B1G1 and you are:

• a business owner who believes business should be and actually can be a force for good
• a leader looking for a meaningful way to engage your team
• someone who wants their work, purchases or everyday actions to matter….

….this is your invitation to joyfully join the Movement where every impact counts and is counted together.

You can get started right here right now, or if you prefer to speak with us first, schedule a call from here.

This year isn’t about doing more. It’s about doing this together.

Here’s to a year where generosity becomes habit, where impact becomes even more visible and 1 Billion moments of good remind us what’s possible the moment we choose it.

Here’s to beginning 2026 with purpose, momentum and care and to reaching one Billion impacts. Together.

So looking forward to you playing a part in the year of 1 Billion Impacts.

— Masami