Creating Buzz, Building Teams and Making an Impact: The Inspiring Story of Be Challenged

Imagine you’re running a thriving team-building business — designing unforgettable events, helping corporate teams bond, and cultivating meaningful connections. Having fun too.

And then in a moment, the world shuts down overnight. Events canceled. Teams sent home. Revenue drops to zero. What would you do?

This is the story of Be Challenged, an Australian company that faced this exact reality. But instead of retreating, they doubled down on what they believed in most: connection.

Meet Be Challenged: A Business That Brings Teams Together

Founded by Kingsley Seale and Oliver Sheer, Be Challenged has been in the business of building high-performing teams for years.

When they joined B1G1 nine years ago, they already had a successful company, but today, they have a thriving, fast-growing business attracting talent and making waves in the industry.

But their journey has not been without its challenges—especially during the pandemic. It tested their resilience like never before.

A Business at the Brink: Zero Revenue Overnight

The pandemic brought the entire event and team-building industry to a standstill.

With heavy lockdowns and restrictions in place in Australia, companies were no longer booking team events, and Be Challenged suddenly had zero revenue coming in.

The common advice they received?
"Reduce headcount. Do whatever it takes to stay afloat."

But Kingsley and Oliver thought differently.

Instead of letting go of their people, they decided to fight for their team.

"We strongly believed that keeping the team intact was the right thing to do. And when we discussed it with the team, everyone rallied around the idea that nobody should be cut." – Kingsley Seale

With their backs against the wall, they had to pivot fast. They hustled. Their team adapted overnight, launching virtual team-building events to meet the urgent need for connection in a world that had gone remote.

Turning Crisis into Connection

What they discovered during this time was profound: human connection was more critical than ever.

Companies weren’t just looking for virtual events—they were looking for ways to keep their people engaged, aligned, and emotionally connected despite being apart.

So, BeChallenged doubled down on connection.

They didn’t just survive the pandemic—they redefined their business model.

As restrictions lifted, they were in a prime position to bounce back quickly.

While many competitors struggled to rehire staff (after cutting teams aggressively), BeChallenged already had their foundation in place. Their team was still intact, ready to capitalize on the surge in demand.

The result? Explosive growth.

Creating Buzz: The Secret to Their Culture and Success

At the core of Be Challenged’s success is a powerful concept: buzz.

Their motto? Create buzz in every interaction.

Kingsley and Oliver realized that to help businesses build stronger teams, they first needed to cultivate that same excitement, energy and sense of purpose within their own team.

So, they didn’t just have business plans—they had connection plans.

Now, every year, Be Challenged carefully designs a roadmap for fostering team connection. Their annual connection plan includes:

• Leadership retreats to strengthen internal alignment
• Sales events to boost engagement
• Team-building retreats where employees reconnect and reignite their passion

They don’t just deliver team-building experiences for their clients—they live and breathe them internally.

And they take this one step further: helping their clients build connection plans too.

"We help companies integrate connection into their strategic development—not just as random entertainment but as a core element of their mission and direction." – Kingsley Seale

Embedding Impact into Everyday Actions

Beyond just building teams, Be Challenged is deeply committed to making a difference.

Through their partnership with B1G1, they’ve embedded giving into every aspect of their business.

For example:

• Every time a client books an event, BeChallenged provides thousands of days of nutrition to children in need.
• Every time someone leaves a Google review, they fund education for children.

This approach has created a unique and powerful cycle of impact.

"The best part? At the end of an event, when we ask for a review, clients are already excited about giving us one because they know it creates even more impact!" – Kingsley Seale

This seamless integration of impact fuels both customer engagement and team motivation.

In fact, Be Challenged’s team now sets impact goals alongside business goals—and often, they reach their impact targets even faster than expected because everyone is so inspired to contribute.

The Power of Engagement: A Business That Rows Together

Recent Gallup statistics about team engagement say “if a business were a boat with 100 rowers, you’d find…

• 23 people are actively rowing in the right direction.
• 65 people have their oars just dangling in the water.
• 12 people are actually rowing in the opposite direction.”

This is the challenge many businesses face: misalignment and disengagement.

But Be Challenged proves that when a company builds a culture of connection, purpose, and impact, everyone grows together—and the results are extraordinary.

Their genuine, buzz-driven approach isn’t about controlling or micromanaging employees. Instead, they foster engagement by giving people a purpose beyond personal benefit—and it’s working.

A Business That Inspires Others to Do Good

Connecting with business leaders like Kingsley reminds us that purpose-driven businesses have the power to transform the world.

Through their unwavering commitment to people, connection, and impact, Be Challenged is redefining what it means to build high-performing teams.

Their story is solid proof that when businesses focus on engagement, resilience, and giving, they don’t just survive challenges—they emerge stronger than ever.

Join the Movement: Be a Business for Good

If you’re inspired by Be Challenged’s journey and curious about how your business can embed impact into everything you do, take a simple assessment to see if B1G1 is right for you.

Let’s build businesses that don’t just grow. We build businesses that create a better world, one meaningful connection and interaction at a time.