Case Study: Be Challenged

by Masami Sato

  • Industry: Team Building and Corporate Events
  • Location: Australia
  • Years with B1G1: 2+ years
  • Core Focus: Creating high-impact, connection-driven team-building experiences

The Challenge

During the COVID-19 pandemic, Be Challenged faced a complete halt to in-person events, leading to an immediate drop in revenue. As the entire team’s future hung in the balance, they had to pivot quickly, transitioning their services to virtual events. The challenge was to maintain engagement and team morale while ensuring that their business survived. At the same time, they wanted to continue making an impact, even if their services had to adapt to new, virtual formats.

The Solution

Be Challenged transformed adversity into opportunity by integrating B1G1 into their virtual team-building events, ensuring every client interaction drives global impact. Booking a program, leaving a review, hosting an event, or referring a friend all trigger meaningful contributions worldwide.

Giving is embedded in their culture through a year-round “connection plan” that includes personal development, retreats, and client events aligned with their giving goals. Key initiatives include:

  • Program Bookings: Every booking gives 500 days of clean water to students
  • Google Reviews: Positive reviews trigger additional contributions.
  • Event Hosting: Hosted events support global causes.
  • Referrals: Every referral generates life-changing education support.

This seamless approach makes giving a natural part of business, strengthening both client relationships and team engagement. As they continue to grow, Be Challenged proves that doing good isn’t just an add-on—it’s a powerful driver of success.